David Jensen from Metro UK gave the flash talk “Changing the Paradigm with Swipe” to attendees at the VIP Workshop in May 2013.
Metro UK, the UK’s 3rd-largest daily newspaper, is on WordPress.com VIP Cloud Hosting. Their website has an innovative design which mimics the swiping through content as is found in many mobile & tablet applications. In fact, their tablet readers were so engaged, 53% of those who swiped past the 3rd story read the whole edition!
They decided to bring that functionality to their website and once they did, they saw some great results – average page views / visit is 200% higher for swipe users!
Click through his slides below, and head over to his blog post to read more about how they built Swipe and what challenges they faced.
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