Documentation A/B Testing

A/B Testing

A/B tests can help you make informed decisions about how to structure your site — with an A/B test, you don’t have to guess which version your readers will prefer. You can run an experiment to test, gather data, and measure the results.

On WordPress.com VIP, you can use any client-side A/B testing framework like Optimizely for basic tests or the CheezTest plugin to create create and run Batcache-compatible server-side A/B tests in your theme.

If you’d like more information about how to do this, please contact the VIP team!