WordCamp SF: Google & What You Need to Know

For publishers looking at the search traffic benefits of WordPress, Matt Cutts from the Web Spam team at Google, offers his take:

WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)

Below is a great video of Matt speaking at WordCamp SF 2009 about how Google search works and what publishers should be doing to ensure proper indexing:

[ Slides from Matt’s presentation available on mattcutts.com ]