MediaPost: “The winner will be WordPress”

Interesting post from Philip Leigh of MediaPost this week, titled “The Implications Of Blogging“:

…Similarly, it’s likely that the future of blogging — and the future spread of knowledge — will reflect the characteristics of whatever blog platform achieves dominance. Increasingly it appears that the winner will be WordPress. It first appeared seven years ago as a successor to software typically used for online diaries. Thus, it was originally text-based, but has since evolved to also encompass audio, video, and animation. It has even become a popular platform for entire websites as well as important components of prominent sites such as The New York Times.

(Emphasis mine).

Philip goes on to state:

In short, WordPress is not merely a blogging tool. It’s a platform that can lead to an explosion of new media properties capable of text, video, audio, music, animation, interactivity, online merchandising, podcasting, and even social networking. Successful innovations will rapidly take root and expand while unsuccessful ones will quickly perish or remain marginal.

[ Read the full article on MediaPost.com ]