WordPress as a CMS Case Study: WNET.org

Back in July we posted about the remarkable project that WNET (PBS of NYC) put together with Tierra to launch 50 sites in ten months using one CMS, WordPress.

Dan Goldman and Jamie Trowbridge who headed up that project, were kind enough to present a case study of how it was all done, at the recent WordCamp NYC:

Fifty Sites. Ten Months. One CMS.

I’ve been chatting with the folks at Tierra Innovation and WNET.ORG (Channel Thirteen in New York) on their impressive collaboration utilizing WordPress MU as a CMS for WNET.ORG’s network of high-traffic websites:
WNET-Tierra-WPMU

Using WordPress MU’s built-in features along with custom themes and plugins such as WPDB Profiling, they made it easier and much cheaper for WNET.ORG to roll out multiple sites that provide a great user experience as well as editorial and creative flexibility. Before the new CMS, WNET.ORG could only launch 1-2 sites per month. Now, they have the capability of rolling out 5-10 sites per month for a fraction of the cost.

What’s very cool is that Tierra and WNET put together a white-paper detailing how this project came about and how they ultimately decided on WordPress as the platform of choice. You can read all about it in the white-paper titled: How a Non-Profit Media Company Profits from Building Open Source Online Publishing Platform (PDF) (embedded below using scribd):

[ Visit WNET.ORG & Tierra Innovation ]