Case Study: The Wall Street Journal: Real-time news with WordPress

Summary: The Wall Street Journal uses WordPress in several different ways to power their content, as the engine of their popular blogs, and as a curation and organizational tool for their real-time news streams.

The Wall Street Journal Blogs

The biggest benefit of using WordPress in their site workflow is the time-to-market. They use standard templates which can be customized, and usually it only takes a few hours from the request being submitted to launching the site.When the WSJ started using WordPress with their editorial blogs several years ago, they launched with an initial four blogs. Today, they have 30+ active blogs, and 70-80 total blogs. Sites remain online in the WSJ Blog Archive after special events have concluded, such as Obama’s First 100 Days, the Olympics, and the G-20.

In particular their “Real Time” blogs, like India or China Real Time, are a tool for them to venture quickly into a new news market and to create ad hoc topic-focused news portals. They create localized, mini versions of WSJ.com in different languages using WordPress and can be up and publishing to that readership in a few hours.

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WSJ. Magazine Selects WordPress

A fast growing trend that we’ve seen of late is the adoption of WordPress for “CMS projects” where WordPress is being leveraged in building-out entire sites that are not necessarily blog-centric.

A great example of this trend is the recent launch of the Wall Street Journal’s WSJ. Magazine, powered by WordPress:
wsj-magazine

It’s great to see the Wall Street Journal Digital team leveraging their in-house expertise with WordPress to build out WSJ. Magazine.

The WSJ sites powered by WordPress now include the main WSJ blogs (mentioned previously here), WordPress.com VIP site AllThingsD.com, and the new Small Business How-To Guide just launched using WordPress as well.

[ Visit WSJ. Magazine ]

Wall Street Journal Using Blogs to Cover Microsoft-Yahoo News Today

Big news in the tech world today with Microsoft formally entering a bid to buy Yahoo.

Scanning through the various coverage, it was obvious that many large publishers were using their blogs to quickly cover this fast-moving story.

A great example was the Wall Street Journal’s take on it and the comprehensive use of blogs ( all powered by WordPress ). They linked to many of their blogs including Kara Swisher’s post on allthingsd.com, the BizTech blog, and the Wealth Report blog.

As you can see from the screen capture below (I marked the blog links with red arrows), the blog coverage was a big piece of the overall presentation: