Registration is now closed for 3.0 – check out the recap of the event. Stay tuned for dates & details for v4.0!

Do you run a large-scale WordPress site with millions of pageviews per month? Are you interested in optimizing and scaling up your enterprise site, and utilizing the latest WordPress features for your content? Do you want to share best practices, code shortcuts, and lessons learned with other VIPs?

The next Intensive VIP Developer Workshop will take place in March/April 2014, and this three-day event will include a packed curriculum for VIP developers with expert instructors from Automattic, the makers of



The training will be very hands-on and topics will include: WordPress coding standards, security, caching, optimizing themes and plugins, implementing new core WordPress features, and we’ll be further tailoring the curriculum based on registered participants’ input for their preferred sessions. There will be some collaborative sessions where VIPs share their own experiences with building VIP-scale websites using WordPress, their workflows, shortcuts, and best practices, too.

Interested in an editorial track instead of a developer one, or want some developer fundamentals training? Check out our Developer Fundamentals & Superuser training at our VIP Training Days. 

More information about the agenda will be released over time.

March 31: Arrival in the afternoon. Welcome, networking reception & dinner.

Suggested flight landing time: at/around 2pm at SFO, to allow for baggage retrieval and transfer to the location in time for the beginning of the event. We won’t be starting the program until late afternoon.

April 1 & 2: Full days of training with VIP instructors, followed by networking dinners.

April 3: Wrap-up, farewell breakfast (optional) and morning departures.

Suggested departure time: We’re going to stay flexible with the curriculum as we know many participants need to get back to work – please book a flight according to your own needs that morning; breakfast is optional. Based on participant availability we may offer a repeat of a popular session or have an informal Q&A or activity that morning.

Instructors and Special Guests

As the event nears, we’ll list the instructors and special guests from Automattic who will be present during portions or the entirety of the event. List is subject to change at any time.  

  • Paul Maiorana, Vice President of Platform Services
  • Barry Abrahamson, Systems Team Lead
  • Sara Rosso, VIP Global Services Manager
  • Mo Jangda, VIP Developer Team Lead
  • Michael Adams, Simperium Team / Quantum Bug Creator
  • Beau Lebens, Code Wrangler, Mercury Team Lead
  • Nikolay Bachiyski, Meta Engineer, Developer Experience
  • Nick Daugherty, VIP Technical Lead
  • Peter Slutsky, Director Platform Services
  • Steph Yiu, VIP Account Engineer
  • Spencer Cameron-Morin, VIP Wrangler
  • Mark Drovdahl, VIP Technical Account Engineer
  • Nick Gernert, Director Platform Services
  • Konstantin Kovshenin, Code Wrangler, Dotorg team
  • Josh Betz, VIP Code Wrangler
  • Stéphane Boisvert, VIP Code Wrangler
  • Guillermo Rauch, Maker (Cloudup)
  • Xiao Yu, Code Wrangler, Data Team

Location, Lodging & Pricing:

Location & LodgingThe Carneros Inn, Napa, California.

3-nights lodging & meals are included in the cost of your workshop fee. Lodging is single occupancy. Some alcoholic beverages will be provided at some meals; special requests/brands may incur a separate fee to be paid by attendee.

Incidentals (including, but not limited to: room service, minibar items, spa treatments, or other items not explicitly provided by Automattic at time of check-in) will need to be paid by attendee. A credit card will have to be provided by attendee upon check-in to Carneros Inn for damages/incidentals.

Maps, directions, contact information can be found directly on the Carneros Inn website. For all other inquiries feel free to contact the VIP team directly.

Pricing: $3,600 per person, which includes airport transfers to/from the SFO airport, meals, and lodging (March 31st, April 1st, 2nd nights). Airfare to/from the location is not included. Payment is due at time of registration.

Transportation & Airport Transfers

Transfers to/from the SFO airport will be provided for guests arriving on Monday, March 31st and, departing Thursday, April 3rd. Transfers will be grouped as best as possible. Please contact us with your flight information as soon as you have it.


If you prefer to drive or rent a car, parking passes are available for those driving to the event. Please let us know ahead of time if you’ll be driving.

Cancellations & Transfers

A partial refund (50%) can be given for cancellations one month prior to the event (by March 1st). 25% refund for cancellations prior to March 15th, and no refund after March 15th. Participants can transfer their attendance to another person who is on the approved waiting list; the same terms & cancellation rules apply. Please contact us immediately in the case of either a cancellation or transfer.

Past Editions

See more information about past years’ editions:

Registration is now closed for VIP Workshop 3.0 – check out the recap of the event. Stay tuned for dates & details for v4.0!