On the WordPress.com Blog, we recently published a post on Search Engine Optimization for WordPress.com. It has a ton of great information relevant to authors on WordPress.com VIP, so please check it out and feel free to forward it to your colleagues.
Common Myths about SEO
Myth: I need a plugin for SEO.
Fact: WordPress.com has great SEO right out of the box — you don’t have to do anything extra. In fact, WordPress takes care of 80-90 percent of the mechanics of SEO for you, according to Matt Cutts, head of Google’s webspam team. All of our themes are optimized for search engines, which means they are designed to make it easy for the Googlebot (and other search engines) to crawl through them and discover all the content.
Smart ways to increase your SERP rank
Make sure to use short, easy-to-read post slugs that accurately describe what your posts are about. On WordPress.com, the post slug is the last part of your post title, which you can edit to be anything you like. For example, the slug “/buying-sailboats” is better than “/how-to-buy-a-beautiful-inexpensive-sailboat-on-Craigslist” or “/354.”