Accelerating the Mobile Web

Today we’re announcing support for Accelerated Mobile Pages for WordPress, a new open source initiative spearheaded by Google to dramatically improve performance of the mobile web.

“Speed has always been a cornerstone of Google Search and we’re thrilled to be working alongside others in the tech industry and publishers around the world to bring the Accelerated Mobile Pages Project to life.”
—Dave Besbris, VP Engineering, Google Search

The mission of the WordPress project is to democratize publishing, and with 24.6% of sites running the software—making WordPress the most popular CMS on the web—we feel we’re making good progress.

That success has been built on our openness, our flexibility, and our commitment to delivering the best possible user experience—both for publishers, and their readers.

To that end, we are developing a plugin to support the AMP specification, enabling publishers to produce AMP-formatted content from WordPress without lifting a finger (other than clicking “publish”, naturally). The plugin is still in early stages, but you can see it in action on WordPress.com or even this very post.

If you’re interested in kicking the tires, submitting improvements, or squashing bugs, we’d love your help.

We believe that open source is one of the most powerful ideas of our generation. We strongly and actively support a free, open internet. We’re very happy to support an open source initiative like AMP, which brings publishers and technology companies together to make a better mobile experience for everyone.

5 thoughts on “Accelerating the Mobile Web

    • Yes. The AMP documentation on GitHub includes a link rel="canonical" element in its example of ‘the simplest AMP file’. And it’s in the template of our plugin too. Various analytics providers are already looking at ensuring that AMP-based traffic is fed back to the statistics for the originating site.

  1. These are very early days for the AMP initiative: this launch was only to announce the idea, and begin the conversation around it. Google only committed to using AMP in its search results from 2016.

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