August VIP Roundup

August in enterprise WordPress saw the debut of WordCamp for Publishers, updated functionality from Facebook, Getty Images, Chartbeat and Ooyala, progress on the Gutenberg project, and a number of publications returning to WordPress from Medium including VIP/Alley Interactive client ThinkProgress.

Read on for all of the details and our monthly launch spotlight – us!

@Gina_Cole_: “Favorite #SRCCON session so far: Addressing challenges like Hamilton characters would (except no duels). Thanks, @hannahsbirch!”

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • New WordPress editor plugin Gutenberg reached version 1.0.0 on August 28 and is now at 1.1. There are lots of new features and updates since our July roundup. This update from lead developer Matias Ventura offers a glimpse of Gutenberg’s current capabilities in action via video, and see our CEO Matt Mullenweg’s take on the project’s big picture.
  • WordPress 4.8.1 maintenance release was made available on August 2 (Lobby post for VIP clients.) For an overview of August across WordPress.org, check out The Month In WordPress.
  • Corporate Counsel magazine profiled Automattic General Counsel Paul Sieminski (paywall, free limited access upon registration) on our approach to protecting user data and our perfect score from the Electronic Frontier Foundation on digital privacy rights.
  • Alley Interactive migrated the political news site ThinkProgress.org from Medium to WordPress VIP. As one of a large number of publishers abandoning the platform, ThinkProgress asked Alley to help them find a new content management system. They were thrilled to gain more power and flexibility with WordPress. We expect additional Medium sites to follow suit.
  • Alley also recently launched the new site for the New York Post’s Page Six TV. The gossip show will review Hollywood headlines as well as fashion, real estate, politics, and sports. You can sign up for tickets to upcoming tapings, and it will include clips of the show after the September 18th premiere.
  • A Digiday profile on VIP client Quartz praised their approach to branded content, touting their 90% renewal rate, 3X the industry average.
  • Cloud-based platform maekit, from Australia-based web design agency MyWork, has acquired WP Remote from Human Made. Per the announcement, Maekit has committed to keeping the core features available for free.
  • Technology partner Chartbeat’s new subscriber engagement analytics allow you to segment users by subscriber status and analyze and share data from those groups.
  • Video integration partner Ooyala’s v. 2.5 plugin is now available (Lobby post for VIP clients), which includes new analytics configuration options among other updates.
  • VIP client The New York Times released Who The Hill: an MMS-based facial recognition service for members of Congress.
  • Getty Images released plugin v3.0 (Lobby post for VIP clients), which includes a whole host of updates in addition to a new look and feel. The new version features larger images in search results, an improved search filter panel, and the ability to easily set a downloaded image as Featured Image, which should save a couple of clicks. (Available as of September 4)
  • Facebook’s Instant Articles plugin v.4.0.5 (blog post, Lobby post for VIP clients) makes initial setup easier and also creates visual parity between Instant Articles and AMP. (Available as of September 5)

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

Digital-native news outlets are also adopting other outreach and engagement methods. Fully 97% of these outlets offer newsletters, and 92% have an official presence on Apple News. Three-quarters, meanwhile, release podcasts and 61% allow comments on their articles.

-Galen Stocking, in a new Pew Digital News Fact Sheet.

Mr. Shani said the study reaffirmed his contention that people were looking foremost for authenticity from companies. Establishing that takes time; he compared it to putting money into an individual retirement account, where the dividends do not pay off for years.

-Zach Schonbrun of The New York Times, in response to a new study published in the Journal of Consumer Research on consumer skepticism and advertising.

The Lab is part of an approach to help brands and agencies that’s led to a renewal rate of 90 percent for branded content, nearly three times higher than the industry average, per MediaRadar data.

-Max Willens in Digiday on VIP client Quartz and their innovative approach to branded content.

Featured August Launch

WordPress.com VIP relaunched this summer on…WordPress.com VIP, natch. It’s the coming together of a number of elements we’ve been working on, and a pre-Gutenberg exercise in embracing the modular design approach.

Past Events:

Many thanks to organizers and participants at WordCamp for Publishers. Read highlights from our own Steph Yiu, a wrap-up from Institute for Nonprofit News, and many more.

Upcoming Events:

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

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