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November VIP Roundup, Special WCUS Edition

This month’s edition of the enterprise WordPress roundup straddles a bit of December in order to cover news from WordCamp US this past weekend. We’ll start there before bringing you news and updates from our team, clients and partners and across the ecosystem.

photo via @WordCampUS

State Of The Word 2017

An amazing WordCamp US wrapped up this past weekend. Highlights from this year’s State Of The Word (full video) included:

You’ll find more highlights as well as presentations from the sessions in our team VIP recap.

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“How could we think more broadly about triggering a paywall or taking it down? What other mechanisms could we use besides article count?”

-Melody Kramer, writing at Poynter, offers a whole host of fresh ideas for how to rethink paywall usage.

“In a first step, the Project has released eight trust indicators that newsrooms can add to their content. This information will help readers understand more about what type of story they’re reading, who wrote it, and how the article was put together.”

-Jeff Chang, Group Product Manager for Search at Google, in an announcing the Trust Project, which is working with 75+ news organizations worldwide to come up with a set of story markers to help readers assess article credibility.

“Rather than frame the online overhaul as yet another “brand as publisher” pivot, Poggenpohl sees it more as an SEO play. After all, most visitors to BMW.com come via search engines rather than directly, he added. ”

-Seb Joseph at Digiday, referring to Jörg Poggenpohl, BMW’s head of digital marketing on the strategy behind the new content-driven bmw.com.

Featured Launch

We are thrilled to welcome global leader in consulting, technology, and outsourcing services Capgemini to the VIP family! Agency partner Human Made led the replatforming of Capgemini’s main site from Drupal and Acquia to WordPress and VIP.

Upcoming Events

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