The WordPress Tool Set Powering the Lions Tour

Note: This is part of a series of posts highlighting talks from the BigWP London meetup at Twitter HQ on the evening of December 7. 

Sotic are a digital agency focused solely on sport, who recently adopted WordPress as their strategic development platform of choice. Senior front-end developer Dan Drave peeled back the curtain on the specialized knowledge and experience they have gained in building digital platforms for some of the biggest brands and governing bodies in European sport. Specifically, Dan’s talk shared the approaches and tools they used to support the British and Irish Lions as they faced the mighty All Blacks (now also running WordPress, by the way) earlier this summer.

The key elements that define Sotic’s approach include:

  • A custom WordPress theme built specifically as a sports CMS foundation
  • Custom Post Types that support unique formats such as quotes and fun facts
  • Advanced Custom Fields to weave the post type fields into templates
  • Sotic Metadata and Widgets that work with their customized API
  • The WordPress REST API

In this clip, Dan explains the mission and functional requirements involved in supporting a high scale sport site such as the Lions Tour:

Watch Dan’s talk in full:

More from this month’s BigWP London:

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