Six Questions with Human Made

This post series profiles each of our featured partner agencies.

Founded in 2010, Human Made has been a VIP Featured Partner since 2013. We asked Commercial Director, Ant Miller, and Communications Manager, Ana Silva, six questions to help you get to know who they are as an agency.

A shot taken by a WordCamp Brisbane attendee where Human Made provided Coffee Sponsorship (photo credit: Emma Howchin)

What’s your agency’s origin story?

Human Made was founded in 2010 by Tom Willmot and Joe Hoyle, who had previously worked as freelancer web developers building WordPress projects for small clients.

Eventually, Tom was hired by a large US based organization who had purchased a number of sites and wanted to build niche WordPress powered social networks. Joe soon joined him and here they gained experience working with clients and building sites that eventually grew in scale.

When they left the company with an impressive portfolio, they continued freelancing but with increasing workloads and more clients, they soon realized they could combine their skills and take on different aspects of the business. Tom took on the business operations as CEO, and Joe took over the engineering department as our CTO.

Our first few hires were local, and the opportunity to hire remotely arrived with Daniel Bachhuber and Paul de Wouters. Daniel had previous remote experience and bought many of these processes to the company, some of which are still being practiced today. Within a few months of the remote hires, the company pivoted to being entirely distributed. Although some people still did (and still do!) work in our first home, the Matlock office.  

Fast forward to 2014, and Noel Tock completed the trio as a partner and CPO with a new Product team, managing projects such as Happytables, Nomadbase and BackUpWordPress.

Today, we’re a team of 60+ people based in five continents working with clients across the globe, and one of the leading providers of large-scale enterprise publishing platforms.

Pick three words that describe your agency culture.

Sustainable, supportive, open.

Our culture is guided by our commitment to being open and inclusive, with each other, our clients, and the wider community. It’s also something we have to maintain remotely, and as we’ve grown, we’ve had to find new ways to adapt and ensure our culture survives and thrives. Keeping that growth sustainable, demonstrating support for each other, and adopting openness in our collaboration and communication, are fundamental to who we are.  

Human Made Product team in their weekly meeting

Tell us about a client project you are especially proud of.

We’re extremely lucky to have worked on some really exciting projects in the last seven years, and there’s certainly some we won’t ever forget. Back when we started, we built the digitaltrends.com website and in those days, it was one of the largest websites being built with WordPress. It was an exciting time for the community, and we’re delighted to see that even with astronomical growth, the website remains on WordPress.

In more recent times, we’ve had the privilege of working with big media publishers, such as Fairfax Media and Capgemini; the latter, a project we completed alongside WordPress.com VIP, and which involved a complex replatforming effort from Drupal to WordPress. It required a huge collaborative effort between several agencies, and ushered in a new and more effective culture of digital creation for the Marketing and Communications team at Capgemini.

What are you most excited about in the WordPress community right now?

The Enterprise Growth Council, and its focus on WordPress agencies working together in the commercial space to a common end goal, is a really exciting opportunity for all of us. We’re passionate about WordPress’ capacity and potential, and really want to get behind a bigger push to market and deliver WordPress as an enterprise-grade CMS. We feel this is something best accomplished as a wider community, and we’re eager to continue the conversation, and build momentum around the project.

Noel Tock speaking at WordCamp Stockholm, 2017

What’s your favorite conference or event of the year, and why?

WordCamp Europe used to be the event we focused our company retreat around; now that we’re 60+ people it’s no longer as convenient as it used to be, but it’s still a hugely important event to us, as is the equivalent WordCamp US. We usually have several people leading teams during Contributor Day, speaking, organising, and participating in events such as the Community Summit. As a remote company, it’s also a great opportunity to meet with your team and spend time socialising together.

(And the sixth: Ask yourself a question and answer it) What are your goals in 2018?

It’s important to us to maintain sustainable growth, and ensure we’re keeping our culture every step of the way. This new initiative saw us appoint Siobhan McKeown as People Director late last year, and we’re already implementing processes and standards that will help us stay true to who we are even as we continue to expand.

As previously mentioned, we’re eager to explore the opportunities in repositioning WordPress as an enterprise-grade CMS, and one that can help solve common issues for large enterprise publishers. It’s important for us to challenge some of the misconceptions and concerns around WordPress in enterprise, and to communicate the change and success we’ve witnessed in enterprises adopting WordPressnot only for our clientsbut for a large number of high-profile brands.

Thank you, Ant and Ana!

More on Human Made:

Agency focus and specialties

  • Custom APIs
  • Bespoke WordPress development
  • Strategy and Consultancy
  • Code Review
  • Content Migration
  • Accessibility Review

Currently working with: Airbnb, USA Today, News UK, Skype, Newton, Capgemini, Thunder Head, Unison, TK Maxx

Agency highlights

  • Voted Top UK Web Design agency by Clutch.co
  • Human Made consists of some of the world’s most respected WordPress developers, including WordPress Core lead developers, the lead developer of the WP REST API project, the European WordPress Polyglots team lead and many more

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No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.

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