September VIP Roundup

Welcome to the September roundup! Even though this is October material, we’d be remiss not to start off with the big news coming out of the Gutenberg project this week, Matt Mullenweg’s Plan for 5.0 update and Gary Pendergast’s follow-up Proposed Scope and Schedule. We’ll keep you updated as 5.0 plans continue to come together.

Meanwhile, there’s lots to catch up on from September. The Online News Association’s annual event is always a highlight of the year and ONA 2018 in Austin was no exception. We came back energized and excited about all of the work going on across the digital journalism community. And thank you to Human Made and News UK for co-hosting our latest BigWP London, with great talks which will be available on YouTube shortly.

Read on for news and updates from across enterprise WordPress, including a new section called, “What We Read,” a carousel of articles (and podcasts) that inspired, informed, and influenced us this month.

Gutenberg News and Notes

The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0.

  • As mentioned above, plans for the WordPress 5.0 release are starting to take shape. Matt Mullenweg posted a plan and Automattician and core contributor Gary Pendergast gave further details in this proposed scope and schedule, identifying November 19 as the target release date.
  • Earlier in September, Gutenberg version 3.9 shipped with a host of UX improvements within the editor, in addition to the ability to create reusable templates and import/export reusable blocks.
  • The Gutenberg plug-in has surpassed 500,000 installs.
  • Automattician and core contributor Riad Benguella released a helpful technical overview of Gutenberg integration into WordPress core.
  • Yoast SEO 8.2 is making it easy to automatically add structured data with Gutenberg content blocks.
  • Peek behind the scenes at the custom blocks powering Amnesty International‘s new platform developed by Big Bite, also embedded in the spotlight below.
BigWP London kickoff capture via @PrimaryImage

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • VIP teamed up with Human Made to host Big WP London, featuring talks from 10up, Big Bite, Inpsyde, and News UK. Video from the talks coming soon!
  •  Alley helped the Robert Wood Johnson Foundation answer the question, “Does where you live affect how long you live?” by building a life expectancy estimator using data from 73,000 U.S. Census tracts. They also redesigned the Online News Association’s VIP-hosted resource portal just in time for #ONA18.
  • 10up CEO John Eckman shared slides from his talk at WordCamp NYC on rethinking his approach to GDPR and privacy.
  • Jenny Wong of Human Made penned a comprehensive (read: 5,000 word) piece on the most useful features of GitHub.
  • XWP released AMP plugin v1.0-beta4 and announced a new leadership team.

Platform Updates

Spotlight: Amnesty International

Take a video tour of the custom Gutenberg blocks powering Amnesty International’s new platform, built by Big Bite for the new WordPress editor. Their team is also working on one of the largest Gutenberg-built applications to date, with a global financial organization.

What We Read

FeaturedJournalists Just Can’t Quit Microsoft Word. But Some Are Trying (Slate)

VIP take: “Still exchanging Microsoft Word documents with contributors to make edits? Apparently, some publications are still redlining their way to a final draft, while others have made the shift to Google Docs. If you’re happy with the collaborative editing features in Google Docs, try out this add-on to send your drafts straight to your WordPress site.” — @ryansholin

Other stories:

Recent Events

VIP was thrilled to be a part of ONA again in 2018, which went down in Austin, TX from September 13-15.

To kick things off, we and our partners at Alley co-hosted a pre-conference meal where we broke bread with clients and friends. At the conference itself, VIP’s very own Steph Yiu, Ryan Sholin, and Shannon Smith teamed up to present “The Future of Content Creation in WordPress” which gave an inside look at the intersection of publishing, WordPress, and Gutenberg. Ryan also joined a panel on “Remixing Content: Refining Your Workflow to Make Your Work Flow,” sharing tips to make workflows meet your newsroom’s distribution needs without bloating them.

Overall, the VIP team was inspired to see how journalists and newsrooms are using WordPress to create new frontiers in digital publishing. To learn more, visit the VIP-hosted journalists.org.

Upcoming Events

  • WAN-IFRA is hosting the Digital Content Expo (DCX) and World Publishing Expo parallel to each other from October 9-11 in Berlin. While the World Expo focuses on print strategies, DCX examines digital trends for content production, distribution, management, and monetization.
  • WordCamp US is coming to Nashville again on December 7-9. Organizers just announced the fifth round of speakers. November 1 is the deadline to get a printed badge (and share your preferred shirt size).
  • NICAR is slated for March 7-10 in Newport Beach, California. Sign up for the NICAR mailing list to stay up to date with conference announcements.
  • The first batches of tickets have dropped for WordCamp Europe! It goes down June 20-22, also in Berlin. While may seem like a long time from now, tickets always sell out, so grab yours fast.

August VIP Roundup

August kicked off with the second annual WordCamp for Publishers in Chicago, IL, where presentations and discussions centered on how publishers can protect and nurture the open web and all of its core values.

Meanwhile, as awareness efforts kicked up a notch, the new WordPress editor Gutenberg plugin surpassed 100,000 active installs within a week (and is now past 300,000). It’s now a central component of many new enterprise site projects slated for Q4 launch.

Speaking of new site projects, here at VIP we’ve supported a flurry of diverse launches over the last several weeks across business sectors, too many to cram in to a friendly introductory paragraph. To name a handful, we’ve welcomed Wikimedia Foundation, Shionogi, The Online News Association (ONA), Facebook Connectivity and Politics, and Dentistry For Children.

Read on for news, updates, and this month’s profile with featured partner 10up.

A fitting signoff as WordCamp for Publishers 2018 drew to a close with a day at the ballpark

Gutenberg News and Notes

The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0.

  • After several releases in August bringing issue fixes and user experience enhancements including the new “Spotlight Mode” and Unified Toolbar design, the Gutenberg plugin is now at version 3.7.
  • Currently at 300,000+ active installs, the plugin crossed the 100,000+ threshold just a week after the “Try Gutenberg” prompt appeared in the WordPress dashboard.
  • Prominent plugins announced Gutenberg readiness: Advanced Custom Fields as of ACF Free version 5, Yoast for Gutenberg,  Beaver Builder as of version 2.1, 10up’s Distributor at release.
  • Automattician and core contributor Gary Pendergast offered big picture thoughts on the long range vision and benefits of the Gutenberg project.

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • Catch up with notes and highlights from the second annual WordCamp for Publishers with co-organizer and Automattician Alexis Kulash’s comprehensive recap.
  • Get to know new VIP technical partner Setka and their print design-inspired, Gutenberg ready, content creation tools.
  • The Brightcove Video Connect plugin version 1.5 is now available, bringing multiple enhancements and bug fixes.
  • Matthew Ingram at Columbia Journalism Review interviewed VIP client Civil‘s founder Matthew Iles ahead of the CVL token sale coming up on September 18th.
  • Congratulations to the 10up team for the successful launch of nobelprize.org. Learn more about their origins and work in VIP’s latest partner profile. And check out the public release of Distributor, which uses the REST API to make it easy to reuse content across sites.
  • Austin Smith, CEO of Alley, authored an extended report and recommendations around the future of local news for Lenfest, also excerpted in a piece for Nieman Lab.
  • Reaktiv Studios wrote an ode to Bootstrap, their favorite CSS.
  • Congratulations to rtCamp for their contributions to WP-CLI v2!
  • XWP shared a case study on their work improving front end performance for Heavy.

Platform Updates

Spotlight

Group photo of 10up outside at the annual 10up summit

This month we profiled VIP agency partner 10up, whose work includes enterprise WordPress tools including Distributor and Ads.txt Manager. They have also contributed greatly to efforts around the new WordPress editor. 10up comprises more than 150 full-time staff members globally, and works with a wide array of clients including Facebook, Microsoft, Google, the State of California, ESPN, and AARP. Read the full profile to find out about 10up’s agency history, vision for the future, and why they chose the three words “Dedicated,” “Creative,” and “Welcoming” to describe their culture.

Media and Marketing Notes

Research and perspectives on the business of media and the practice of marketing.

“Unless we build in natural alternatives to ad revenue models we can’t be an honest authentic media brand.”

Frederik Anderson in Digiday explains Vice’s strategy to grow its revenue streams through ‘offline activations’ like music festivals and food courts.

“Even as they draw from journalism standards and training, podcasters seem to embrace the idea that their tone, style and motivations go beyond traditional techniques, defining their craft in non-journalistic terms such as intimacy and connection.”

Janet Saidi of the LA Times on how podcasts are changing journalism.

“The best parts of Chicagoist, the ones that Chance would be wise to preserve, were its broad editorial freedom and its focus on niche neighborhood stories that might escape the attention of larger outlets.”

Kim Bellware speculates on the implications of Chance the Rapper’s purchase of local news site Chicagoist.

Upcoming Events

#ONA18, the Online News Association‘s annual conference is just a few days away! Sept. 13-15 in Austin, Texas. Find us at the Midway when you get there. VIP is proud to support ONA as both a sponsor and the platform for ONA’s sites. You’ll find us in several spots on the schedule, including Steph Yiu’s Table Talk and a session with New York Times’ senior editor Hamilton Boardman called, “OMGWTFBBQ: Breaking News Without Breaking Your Site.”

The latest BigWP London is also just around the corner, September 13th at News UK headquarters in London at 6:30 pm. The four flashtalks are as follows: WordPress Multisite for large and high traffic multilingual websites by Giuseppe Mazzapica of Inpsyde; Rebuilding NobelPrize.org by Gabe Karp of 10up; How we won the World Cup by Joel Davis, News UK; and Using Gutenberg in production, by Jason Agnew, Big Bite. Space is limited and signups will close 24 hours before the event.

September WordCamps include Tokyo, Rome, and NYC, the latter featuring talks by John Eckman of 10up on privacy by design and Rick Viscomi of Google on site performance tools.

Look out, too, for a surprising amount of WordPress-related content at Drupal Europe! Automattic will again be sponsoring the event’s Open Web Lounge, to promote sharing and networking between open source projects, communities and influencers; and there are several familiar names from the WordPress world on the session program.

July VIP Roundup

The new WordPress editor Gutenberg hit a major milestone in July, completing its MVP feature goals and moving its focus to bug fixes and compatibility. VIP client Quartz shipped v.5 of their site, an incredible fifth full version in six years and this one faster than ever. We welcomed Slack’s SlackHq.com to the VIP family. And Automattic CEO Matt Mullenweg joined Kara Swisher on her Recode Decode podcast to talk about WordPress, the future of the open web, and lots more.

Read on for updates from all over, including an in-depth client spotlight with the founders of Civil, and a talk by Airbnb content lead Hayley Nelson on the content strategy principles behind major brand marketing campaigns. We’ve also added a platform updates section, where you can get a quick summary of all of the changes to our platform in the last month.

 

A still from the Azores “Not Yet Trending” video, an Airbnb campaign Hayley Nelson featured in her talk at the 2018 VIP Workshop.

Gutenberg News and Notes

The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0.

  • Gutenberg is officially considered ‘feature complete‘ as of version 3.2 released in early July! Two successive releases this month (July 20 and July 30) included a multitude of improvements, from strengthening the API surface to converting existing content to blocks.
  • We explored one of the more frequently asked questions about Gutenberg – plugin compatibility – and shared our findings and advice for evaluating your own plugins.
  • Gutenberg Times curated this list of 20 Gutenberg talks on WordPress.tv.
  • 10up CEO John Eckman gave a thoughtful presentation about Structured Content in the Age of Gutenberg.
  • Reaktiv walked through their approach to recommending Gutenberg to their clients
  • Inpsyde’s David Remer gave a talk on Gutenberg’s state management, introducing the Slot/Fill concept
  • Every other week, Zac Gordon and Joe Casabona get together and talk about the latest developments in Gutenberg and WordPress 5.0.

News and Releases

Updates from around VIP, our clients, and our agency and technical partners.

  • Congratulations to the entire Quartz team on their launch of the latest version of QZ.com, which we’re honored to host on VIP. Earlier this month, Elan Kiderman, senior product designer at Quartz, shared his approach to building ambitious editorial projects (Map of the Internet, anyone?).
  • The open source WordPress Coding Standards (WPCS) project released milestone version 1.0. This project has had 54 contributors in its 9 year span including 5 from VIP.
  • Kara Swisher interviewed Automattic CEO Matt Mullenweg on the Recode Decode podcast, covering current industry issues like data privacy and advertising, the future of the open web, and our approach to distributed work at Automattic.
  • Facebook announced that starting in August, third-party tools like Publicize (the tool for WordPress.com and Jetpack-powered sites that connects your site to major social media platforms) will no longer share posts automatically to Facebook profiles. VIP clients can consult this Lobby post for details on navigating the change.
  • Airbnb content lead Hayley Nelson explored leading content-driven campaigns like Not Yet Trending in her talk, “Content Ecosystem Thinking” from this year’s VIP Workshop.
  • The Wikimedia Foundation announced a global collaboration to increase offline access to Wikipedia and the Wikimedia sites.
  • Adam Silverstein of 10up published a guest post on Google‘s Open Source Blog reflecting on his experiences as a contributor, and received a Google Open Source Peer Bonus for his work bringing MathML to AMP.
  • Alley released version 1.4.1 of Apple News and won a Knight Foundation grant to bring the museum experience to Amazon Echo. Brad Campeau-Laurion also shared some thoughts on what to expect at WordCamp for Publishers, which is coming up next week.
  • HumanMade helped UNISON tell a story of digital adoption inside a trade union. Libby Barker was interviewed at WordCamp Europe about how a decoupled WordPress admin can make enterprise sites more flexible and engaging.
  • Inpsyde launched a new composer package, Inpsyde Assets.
  • Efficiency was the name of the game at Reaktiv Studios this month. Nick Croft wrote about jumpstarting projects with WP CLI scaffolding and Chris Ford discussed her recipe mix of project management tools at the Dungeons & Dragons-themed WordCamp Orange County.
  • rtCamp sponsored the second edition of WordCamp Nagpur.
  • Earlier this year, Trew Knowledge and the Canadian Olympic Committee were named an official honoree in the 2018 Webby Awards for best Sports Team website.
  • XWP shared posts on speeding up PHPUnit tests, converting xwp.co to Native AMP with the AMP plugin, and an intro to native AMP.
Developers gathered around a table for Contributor Day
Contributor day at WordCamp Europe 2018

Platform Notes

July has been a busy month of enhancements, releases, and maintenance for our VIP Go platform. If you haven’t tried out our VIP CLI tool for our VIP Go platform yet, please give it a go. We also added support for using a continuous integration service to build Javascript, CSS, SVG, etc. If this floats your boat and would improve your workflow, we have some documentation for you.

  • Release: Made VIP CLI 1.1.0 available, introducing paging for application lists, and some bug fixes (Lobby postrelease notes, documentation)
  • Enhancement: Rolled out TLS v1.3, the latest, faster, and most secure version of TLS, on July 16 (more information to follow)
  • Enhancement: Rolled out support for WordPress multisites to optionally allow two segment paths and/or mapped domains for each subsite (documentation)
  • Enhancement: We added support for automated build and deploy of Javascript, CSS, SVG, and other static assets (Lobby post, documentation)
  • Release: Updated all sites to PHP 7.2.8 (security release) on August 3
  • Release: Updated Jetpack to 6.3.2 on July 5, and 6.3.3 on August 1 across our VIP Go platform
  • Release: Updated WordPress to 4.9.7 (security release) on July 5, and 4.9.8 (minor release) on August 2 across our VIP Go platform (Lobby post for 4.9.7, WordPress project announcement for 4.9.7, Lobby post for 4.9.8, WordPress project announcement for 4.9.8)
  • Maintenance: Removed TLS v1.0 from our VIP Go platform on July 11 (Lobby post)

Media and Marketing Notes

Research and perspectives on the business of media and the practice of marketing.

There’s a strong parallel between what Disney has accomplished and what today’s brands are trying to do: Find the intersection of strong stories, customer emotions, and constantly evolving technology. For marketers, that can be a hint—not only at how to approach creative problem solving—but also how to explore new approaches to your hiring and staffing strategies.

Liz Alton on what theme park designers can teach marketers about storytelling and brand loyalty.

Time and again tech reporting gets caught in the hype rather than reality; a super-fast but impractical rail alternative proposed by Elon Musk gets tons of coverage, but it’s difficult to get real rail projects funded … Maybe we should simply scrap the idea of a “tech desk” altogether.

James Ball makes the case for a new model of tech journalism.

Launch Spotlight

Photo by Alexander Svensson via CC by 2.0

Civil is a new WordPress-based platform using the blockchain to support, distribute and protect journalism, developed by partner Alley and launched recently on VIP. Civil’s first fleet of newsrooms launched earlier this summer and continues to grow. Read more about the project and its underpinnings in this extended spotlight interview. And watch for the CVL token launch, the token that allows a journalist to open a newsroom or a citizen to have a stake in challenges and votes, on September 18.

Upcoming Events

  • We’re starting to make packing lists for #ONA18, the Online News Association‘s annual conference, Sept. 13-15 in Austin, Texas. VIP is proud to support ONA as both a sponsor (look for our booth at the Midway!) and as a hosting and support provider for journalists.org and ONA’s other sites. Don’t miss our very own Steph Yiu serving up double the trouble at the event: she’ll be hosting a Table Talk and presenting alongside New York Times’ senior editor Hamilton Boardman in a session called, “OMGWTFBBQ: Breaking News Without Breaking Your Site.”
  • The next BigWP London meetup, our gathering of developers, product people, and editors who work on enterprise WordPress sites, is set for September 18 and will fill up fast. Reserve your place now. Here’s a YouTube playlist with talks from last December’s BigWP London event.
  • WordCamp for Publishers is right around the corner, August 8-10 in Chicago. The full tickets have closed, but you can still reserve your spot to attend without the guarantee of swag and evening social event attendance. It’s a fantastic event and we are proud to both sponsor and participate again this year. Hear directly from one of the organizers on what to expect.
  • Rumor has it Tracy Levesque will grace the stage at WordCamp Philly, which goes down October 27 and 28. Call for speakers closed this week, so keep a close eye as the first presentations get announced. In the meantime, you can enjoy Tracy’s talk, “Diversity Works” from this year’s VIP Workshop.
  • Major WordCamps are going down this month in Montréal, Moscow, Minneapolis, Mexico City, Omaha, and so many more. Check out the full schedule for your next chance to join the fun.

June VIP Roundup

There are lots of summer launches across the VIP family to celebrate, including Rolling Stone, Civil‘s First Fleet, and top Venezuelan news site La Patilla. A bigger, better, and bolder WordCamp Europe brought news of the next steps and roadmap for the Gutenberg project. And we released the first building block in our focus on empowering developers on VIP, the VIP CLI.

Read on for June highlights from across the enterprise WordPress community, including a look ahead at must-attend summer and fall events including ONA and WordCamp for Publishers.

June brought one of our favorite events of the year, SRCCON 2018

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0.

  • There are now 14,000 sites actively using Gutenberg. That’s according to WordPress.com co-founder and Automattic CEO Matt Mullenweg, who shared the Gutenberg Roadmap as part of his keynote at WordCamp Europe. Watch the main keynote and Q&A, or read a summary and transcription.
  • As of June 21st, the Gutenberg plugin is at version 3.1, and includes a tips system for new users, improvements to the block sibling inserter, and much more as detailed in Matias’ latest What’s New post.
  • The public version of our Gutenberg Ramp plugin is now available (Lobby post for VIP clients). We created this version for anyone in the community with sites hosted elsewhere who want to take advantage of the same functionality we created for our users on the VIP platform (Lobby post about using Ramp on VIP Go). The plugin allows users to turn Gutenberg on for certain post IDs, page IDs or content text, making it easier to test and activate Gutenberg at your own pace, instead of flipping the switch site-wide in one go. We have lots of additional resources as well, including how-to videos and TestGutenberg.com where you can experiment with the latest version.
  • 10up published the results of a Gutenberg usability test, including heatmaps and verbatims from participants.

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • Earlier this month we released VIP CLI, a new and direct way for developers to interact with their applications hosted on the VIP Go platform. (Lobby post, announcement post)
  • The new automated build and deploy workflow for VIP Go means you no longer have to manually build, commit, and push your code (Lobby post).
  • We profiled agency partner Big Bite Creative in our latest Six Questions With…. Read all about their origin story, their values, and the impressive work they’re doing in enterprise application development using Gutenberg and React Native.
  • Our latest technical integration, LaterPay, is now available as a WordPress plugin (Lobby post).
  • Jetpack 6.2 has been deployed to all VIP Go sites. (Lobby post, announcement post). Jetpack 6.3 beta launched July 5 and is open for user testing (Lobby post).
  • SketchPress is 10up’s new library of WordPress admin interfaces, symbols, and icons aimed at saving designer’s time when wireframing. 10up also created Simple Podcasting, an intuitive and lightweight plugin that includes beta support for Gutenberg. Check out what went down at their annual summit in this video.
  • Alley joined the American Alliance of Museums (AAM) annual meeting to present their work with Freer|Sackler including TMS Connect, which allows museums to synchronize their collections and objects into WordPress, and an Alexa Skill that works with their VoiceWP plugin.
  • Big Bite Creative redeveloped PMC’s recent acquisition Sourcing Journal, integrating Vamp footwear and Rivet denim as well.
  • Siobhan McKeown of Human Made spoke on the Yonder podcast about hiring remote workers.
  • Inpsyde implemented an encryption feature in their plugin BackWPup Pro to make backups GDPR Compliant.
  • Reaktiv Studios wrote a prediction for the future of Gutenberg (tl;dr the ‘Gutenlook’ takes over the world).
  • rtCamp launched leading Venezuelan news site lapatilla.com on VIP this month, as well as helping LaterPay complete their VIP technical integration.
  • XWP launched AMP Plugin Release v1.0-alpha1, which includes “support for core themes, a big update to the compatibility tool and extended Gutenberg support! 🎉”
The Big Bite Creative team in their natural habitat. Read more on Big Bite in our partner profile.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

It’s hard to be transported to another world when you can still smell the salmon you had for dinner earlier that night.

Jonathan Crowell argues the trick to VR for marketers is creating a truly immersive experience.

One unintentional consequence of the tool is that advertisers will now be able to see what kind of ads their competitors are running.

Facebook released a new feature that allows users to see all active ads a Page is running. Twitter followed suit with its new Ad Transparency Center.

Humans like to test the limits of the technology, to stump it, break it, and get it to do things it wasn’t designed to do.

Nicholas Diakopoulos discussed the potential implications of using AI to help with interviews.

 

Upcoming Events

  • #NABJ18, hosted by the National Association of Black Journalists, goes down Aug. 1-5 in Detroit. This year’s theme is “Driving Journalism, Technology & Trust.” Drawing over 3,000 journalists, media executives, PR professionals, and students, this annual convention is part conference, part job fair and features special events with Tyler Perry, KEM, Tamar Braxton, and more.
  • Tickets are still available for the second annual WordCamp for Publishers, Aug. 8-10 in Chicago. This is a community-run event with organizers volunteering from Alley, Mother Jones, PMC, Dow Jones, iOne Digital, Hand Built, and here at VIP. The sessions listing is now available on the site and there are topics of interest to engineering, product, and editorial teams, with speakers from national media organizations, niche publications, and agencies. Last year’s event produced incredibly useful talks and materials, and this year’s is sure to offer the same.
  • We’re looking forward to seeing you at #ONA18, the Online News Association’s annual conference, Sept. 13-15 in Austin. Look for our booth at the Midway! Our own Steph Yiu will be hosting a Table Talk and speaking with New York Times’ Senior Editor Hamilton Boardman in a session titled “OMGWTFBBQ: Breaking News Without Breaking Your Site.”
  • Press on: Moving Forward Together” is the theme for this year’s Asian American Journalist Association conference, slated for Aug. 8-11 in Houston. #AAJA18 offers workshops with major cable news outlets; a screening of Crazy Rich Asians, and the second annual Story Slam. See the full schedule here.
  • Look out for WordCamps this month in Poland, Spain, Japan, Costa Rica, India, Australia and the US: WordCamp Central has the full schedule. Or for your viewing pleasure at home, the videos from last month’s WordCamp Europe are starting to appear at WordPress.TV.

May VIP Roundup

There’s been a lot to celebrate in the enterprise WordPress world this month: WordPress celebrated its 15th birthday, Gutenberg introduced its plugin API, AMP for WordPress introduced Native AMP, and we hosted our seventh annual VIP Workshop!

May’s update contains a host of new releases, partner updates, and envy-inducing summer event opportunities. Scroll on down for all that, plus a spotlight on Stand Up To Cancer and exciting news about our participation in WAN-IFRA.

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

Gutenberg plugin v3.0 is out as of this week, with a long list of great enhancements including support for child blocks, updates to the block library, and opt-in registration for presentational styles. This followed on v.2.9 which, among other updates, introduced the new Plugin API.

Gutenberg and the Ramp plugin are now available on VIP Go (Lobby post for VIP clients and partners)! The latest Gutenberg plugin is available and defaulted to “off.” It’s easy to selectively enable it with a single line of code added to your theme. Remember that Gutenberg is still in active development and subject to regular updates and changes. We will be releasing a public version of the Ramp plugin shortly.

From our latest partner profile with rtCamp

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • In May, we had the distinct pleasure of hosting clients, partners, special guests, and Automatticians for our seventh annual VIP Workshop in Napa, California. Watch dozens of the sessions including speakers from Airbnb, Google, Cloudinary, the VIP team, our agency partners, and many more on this YouTube playlist. You can also read the recap and flip through many of the decks from the presentations.
  • WordPress 4.9.6 privacy and maintenance release was deployed in late May. This included new tools to support GDPR compliance. (Lobby post, official announcement post, update guide). Jetpack 6.1 privacy and maintenance release also went out in May (Lobby post).
  • Alley had a major presence at the American Alliance of Museum’s MuseumExpo 2018. Tom Harrigan spoke with the Freer Gallery of Art’s Courtney Dawn about using Alexa apps to augment museum collections. Pattie Reaves shared a post on rethinking accessibility for maximum benefit.
  • Peter Wilson from Human Made posted a thorough look at how they overhauled the edit screen for client Fairfax Media from the ground up with the WordPress REST API. Rian Rietveld wrote a piece on best practices for automating accessibility testing during development. Their team also celebrated WordPress’s 15th birthday by adding up their cumulative years of WordPress experience. Any guesses?
  • XWP announced initial support for AMP Native is now available in v0.7 of the AMP for WordPress plugin. Congrats to everyone who contributed to the project! Thierry Miller gave a talk at Google I/O alongside Google’s Albert Medina on building progressive websites in WordPress. Luke Cabris appeared on the WP Bosses podcast.
  • Read the latest edition of Six Questions, our partner profile series, to learn how rtCamp is strengthening WordPress training in educational institutions, part of a virtuous cycle that will keep the enterprise ecosystem strong. And check out their brand new office.
  • Trew Knowledge just released version 2 of its GDPR plugin, which helps a Controller, Data Processor, and Data Protection Officer (DPO) with compliance. It’s reached over 100,000 downloads and is now available in 11 languages.
  • 10Up is conducting a usability study for professional writers with Gutenberg. Their New Relic for WordPress plugin added support for the REST API. Anthony Garand contributed a bug fix for lazy loading to Jetpack 6.1. In the spirit of data privacy, they updated the popular Restricted Site Access plugin with more granular site security permissions. And in July, CEO John Eckman is speaking about CMS for higher education at WP Campus 2018 in St. Louis.
  • The Inpsyde team is growing. This month they welcomed two new employees, project manager Rich Winterstetter and developer Cristiano Baptista, and also released BackWPup 3.5 with the long-desired restore feature.
  • Communication Arts featured Hello Design’s work on the new Tillamook Cheese website, which shows how their famous cheese sauce comes together.
  • Skyword v.2.4.5 became available in May, adding integration with Co-Authors Plus and other enhancements(Lobby post).
  • Playbuzz v.1.1 is now available, including shortcode support and bug fixes. For information on updating, check out the Lobby post.
  • Apester v.2.1 is available, which brings functional and performance enhancements(Lobby post).

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“How important is privacy to the on-line community?”

This Wall Street Journal time capsule from 1996 shows we’ve been grappling with the same privacy questions for over 20 years. And that ‘online’ used to have a hyphen.

“Ad exchanges used by many news sites reportedly saw an immediate drop in demand of between 25 and 40 percent.”

The Columbia Journalism Review analyzed the initial effects of GDPR on publishers.

“Cameron, for example, a musician and video game enthusiast, put it succinctly when he suggested that “news should come looking for me, I shouldn’t go looking for it.”

Nieman Lab published a story on recent research studying the information intake behavior of so-called news avoiders.

Launch Spotlight: Stand Up To Cancer

Stand Up To Cancer (SU2C’s) mission is to raise funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives now. SU2C brings together the best and the brightest researchers and mandates collaboration among the cancer community. By galvanizing the entertainment industry, SU2C has set out to generate awareness, educate the public on cancer prevention, and help more people diagnosed with cancer become long-term survivors. All of us across Automattic are particularly proud to power SU2C’s digital platform in their pursuit of scientific breakthroughs.

Upcoming Events

  • We are proud to participate this week as a lead sponsor in The World Association of Newspapers and News Publishers (WAN-IFRA)’s World News Media Congress in Cascais, Portugal. WAN-IFRA’s 80 member publisher associations represent 18,000 publications in 120 countries. VIP recently joined WAN-IFRA as members and we’re excited to partner with an organization passionate about media freedom and a sustainable news industry.
  • Next week, we will be in Boston to attend and support Forward, the brand storytelling conference hosted by VIP partner Skyword. Keynotes include author and entrepreneur Westley “Wes” Atendi Omari Moore; comic book author and artist Lynda Barry; CMO of Eastern Bank, Paul Alexander; and Storynomics founder Paul McKee.
  • WordCamp Europe is almost here! This year it goes down June 14-16 in Belgrade. Lots of folks from across the VIP family are contributing as speakers and organizers, including folks from Human Made, 10up, and XWP in addition to a strong showing from across Automattic. Check out #WCEU to follow along.
  • SRCCon takes place June 28-29 in Minneapolis, and they just released round two of tickets. Now in its fifth year, SRCCon attracts an eclectic mix of over 300 journalists, technologists, newsroom leaders, and others working to change journalism for the better. We’re thrilled to support it and think you should jump on those tickets.
  • The second annual WordCamp for Publishers will be August 8-10, 2018 at the Northwestern Pritzker School of Law in Chicago. Tickets are still available, and if you haven’t bought one yet, watch the videos from last year and you will see why this is such a special event. Applications for travel scholarships opened this week, and close June 15. If you know someone early in their career or who doesn’t have the means to get there, encourage them to apply!

April VIP Roundup

When you scroll through the list of updates from April, the projects, tools, and releases just keep coming. To highlight just a handful, there’s Gutenberg development and prep work in progress all over including at rtCamp and 10up, Alley‘s new feature rollouts for Kaiser Family Foundation, a new plugin from Human Made, and big updates to our Liveblog and Co-Authors Plus plugins.

We also cheered VIP client Explore Parts Unknown for taking home a Webby in a category near and dear to our hearts, Website Best Practices. And we welcomed Yoast as an official VIP technical integration. Read on for all of this and lots more.

Chris Scott introduces BigWP NYC at USA Today’s NY offices

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

  • As we have shared in previous updates, we’re developing a plugin to help make it easy to test and implement Gutenberg at the Page and Post level, and so that teams can plan their own smooth transitions. We’ll have more to share on that soon!
  • We’ve released a second round of educational videos at Vipgutenberg.com, covering hands-on topics like converting shortcodes and ACF fields to blocks, and access control. These are free and available for everyone. Get the full details including a list of topics in this week’s spotlight, further down in this post.
  • As one of our BigWP flash talks, Andrew Fleming from the Dow Jones Media Group shared the story of how their publication Moneyish is approaching the transition to Gutenberg. You can view a highlight now, and the full video of Andrew’s talk is coming soon.
  • You can share the Gutenberg content creation experience with colleagues easily by sending them to our Testgutenberg.com site, which has been updated with the latest version of the plugin.
  • rtCamp has been focusing on all things Gutenberg over this month: They formally released their Fields Middleware project that makes registering fields for Gutenberg blocks less repetitive (GitHub here). They wrote about their experience of moving their website to Gutenberg. And Daniel Bachhuber gave a technical introduction for the WordPress community in North Jersey.
  • Daniel Bachhuber has also been extremely active in the community in helping collect and curate plugin readiness research and leading the development of a migration guide. If you’re interested in either of these initiatives, jump in and help.
  • Special thanks also to 10up for their work identifying and addressing plugin compatibility issues.
  • Keep up with everything having to do with Gutenberg at VIP and a list of helpful resources in this regularly updated doc.

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • Exciting updates on VIP plugins Liveblog and Co-Authors Plus! Both released updates this month, version 1.8 and 3.3 respectively. Liveblog introduced media library integration and enhancements to the editor interface, which VIP clients can read more about on this Lobby post. Co-Authors Plus v3.3 establishes a new foundation for development, reflecting months of work from 30 contributors across VIP, our clients, and partners (Lobby post).
  • We shared an update on our plans and preparations for implementing the GDPR‘s principles in this helpful Lobby post.
  • We’re thrilled to welcome SEO household name Yoast as an official VIP technical integration.
  • WordPress 4.9.5 security and maintenance release came out on April 3 (Announcement post, Lobby post for VIP clients.) Version 4.9.6, focusing on privacy and personal data tools in support of GDPR, is already in beta.
  • Jetpack 6.0 was deployed to VIP Go (Announcement, Lobby), bringing new privacy-related tools and settings among other enhancements.
  • PHP 7.2 was rolled out across VIP Go in early April as well (Lobby post.)
  • Watch highlights from April’s excellent BigWP NYC talks in this playlist. In addition to Andrew’s mentioned above, we had Paul Schreiber from FiveThirtyEight on the importance of U2F security keys, Bradford Campeau-Laurion from Alley with a proof of concept for using WP_Query to source remote data on the Hachette Book Group project, and Kevin Langley from Human Made with highlights from the Fairfax Media case study.
  • We couldn’t be more proud of VIP client Explore Parts Unknown for their Webby win! They took home the People’s Voice award in Website Best Practices, defined as “an industry benchmark for the most current, innovative, and advanced practices in web development.” Kudos to the team at ANML for the beautiful design.
  • Go in depth with XWP in the latest edition of our partner profile series, Six Questions. XWP is currently recruiting beta testers for the next release of the WordPress AMP plugin.
  • 10Up released ElasticPress 2.5 with a new faceting widget to make it easy to filter content and support Elasticsearch 6.2. Their popular container-based environment, WP Local Docker, now bundles WP Snapshots for really streamlined team-based development; they also added some detailed tutorials to make it even easier. Pete Nelson shared his slides and code tests from a talk on custom roles and capabilities for publishers, including tips for Gutenberg.
  • rtCamp’s Joel Abreo conducted a session titled “WordPress: An Overview of the Ecosystem & Opportunities” as part of FOSSMeet 2018, a two-day conference at the College of Engineering in their home city of Pune.
  • Alley launched two new features for the Kaiser Family Foundation last month, both hosted on VIP. The KFF State Data tool now allows users to create, share and download Custom Data Reports, whilst Pre$cription For Power is a searchable database allowing people to investigate the relationships between patient advocacy groups and Big Pharma.
  • The latest “Inside Inpsyde” features Tobias Zimpel on the challenges of remote work.
  • Human Made built a new plugin for SquareOffs, a social voting poll that helps publishers receive direct feedback from their audiences.
  • Aaron Jorbin created Cafe.com/100 in 2.5 days thanks in large part to open-sourced code from Human Made and Alley. The CAFE 100 is a group of one hundred change-makers taking action to address some of the most pressing problems in America and around the world.
  • Hello Design was nominated for a Webby for their work on the Electric Daisy Carnival event app.
  • Chris Ford of Reaktiv Studios joined the OfficeHours.FM podcast to share how she uses automation tools to save time on web development projects.
  • Trew Knowledge cooked up a fresh UX design for Chef’s Plate, an eco-friendly Canadian meal kit delivery service.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“For news organizations, the GDPR may actually prompt a return to first principles, where a focus on quality content beats adapting to the latest social media algorithm.”

Susan McGregor, Assistant Professor at Columbia School of Journalism and Assistant Director of the Tow Center for Digital Journalism, in a Columbia Journalism Review article summarizing a report on the impact of Europe’s new General Data Protection Regulation.

“Accessibility should be as important to your ongoing practice as good writing and content.”

Robert Stein, EVP and Chief Program Officer, American Alliance of Museums, at Museums and the Web 2018 in Vancouver. He spoke alongside Seema Rao, principal, Brilliant Creative Studio, in a talk titled, “To Journey In Twitter Canoes: Methods To Understand The Mechanisms And Meaning In Twitter Conversations.

“My numbers are lower, but in the long run more meaningful (interaction, retention rates/dwell times, uniques and so on).”

Esra Dogramaci, Senior Editor, Digital at Deutsche Welle, in ‘Metrics that matter,’ notes from her talk at the International Journalism Festival.

Spotlight: Gutenberg educational videos

We asked some of the biggest enterprise users of WordPress what they most wanted to know about the new Gutenberg editor. These videos, which include both overview and hands-on material, are the result. The topics listed below are available for anyone to view, whether or not you’re a VIP client. Register for free and watch them at www.vipgutenberg.com

Converting Custom Content to Gutenberg

  • Shortcodes to Blocks
  • ACF Fields to Blocks
  • CMB2 to Blocks

Access Control & User Permissions

  • Controlling access to blocks
  • Controlling access to blocks based on user roles
  • Creating Block Templates
  • Applying User Roles to Block Templates

There are additional videos available on the site as well, which will appear automatically for VIP clients.

Upcoming Events
We can’t wait to see many of your at our favorite event of the year, WordPress VIP Workshop, May 14-17 in Napa Valley, California! Joining the keynote and session leads, our recently announced line up of Flashtalks feature agency partners Dekode, Alley Interactive, 10up, rtCamp, and XWP on topics ranging from AMP to IoT. Take a look at the complete session list for more details. Attendees, look out for an email with travel instructions and make sure you’ve accepted the invite to our Slack channel to get this party started.

  • We are excited to participate in Brand Marketing Summit as a silver sponsor, May 30-31 in San Francisco. Designed to create the Chief Marketing Officer of the future, tracks include the science of storytelling, personalizing customer journeys and the next generation of social media. It’s not too late to register, and VIP clients and friends can use this discount code: VIP300
  • We hope to see you in Boston for Forward, the annual brand storytelling conference from technical partner Skyword, June 14 in Boston. Forward is adding an optional “Storynomics” seminar this year taught by Robert McKee, whose former students include 63 Academy Award winners (and Jimmy Fallon).
  • WordCamp Europe is just around the corner, June 14-16 in Belgrade. Our own Simon Dickson will be reprising his role as MC, and the schedule of speakers is chock full of folks from across the VIP extended family. Organizers recently released a fresh batch of tickets. They also compiled these tips for a night out on the town in Belgrade, in case you like to plan ahead.
  • SRCCon returns for its fifth year, this time in Minneapolis June 28-29. VIP is thrilled to sponsor and we always seek to send as many folks as we can to this event, which attracts over 300 journalism-technologists, newsroom leaders, and others working to change journalism for the better. Sound like your people? Here’s more about how to attend.
  • We are excited to support ONA Insights: Revenue and Engagement, a one-day deep dive into audience engagement for digital journalists, newsroom leaders, managers, executives and entrepreneurs. It all goes down in Toronto on May 11 at the Globe and Mail Headquarters.

March VIP Roundup

If you aren’t yet a part of the wave of activity around Gutenberg development, experimentation, and planning across the WordPress community, now is a great time to join in. We have a slew of March updates and tools to share on that front in this roundup, along with news from across the community, and a run-down of Spring and early Summer events including our own VIP Workshop!

Read on for all this, plus a spotlight on TechCrunch‘s redesign, rebuild, and relaunch on VIP.

From Enterprise Happiness Engineer Shannon Smith’s talk at the Montreal WordPress meetup

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

  • Have teammates who haven’t yet played around with the Gutenberg editor? No problem! They can use our TestGutenberg.com site to try out the latest version on a standard WordPress site.
  • For VIP clients, we’ve partnered with well-known WordPress educators Zac Gordon and Joe Casabona to develop our own videos on the Gutenberg project. Get all the details on how to access these videos on the related Lobby post.
  • We are committed to helping all of our clients integrate the new editor into their workflow smoothly. We’re working on a tool that will help you incorporate Gutenberg in to your production environments by Page and Post. The Gutenberg Ramp plugin will allow you to make granular choices about where Gutenberg appears so that you can get teams working with it sooner on live sites, test all of your customizations, and get everything squared away ahead of WordPress 5.0 deployment. Once we have this tested and in place on our platform, we’ll release a public version as well that anyone can use. More on that soon!
  • Automattic Product Designer Mel Choyce presented at LoopConf on the future of Customization in the post-Gutenberg world. And Enterprise Happiness Engineer Shannon Smith gave a talk on Gutenberg and the future of WordPress, including a demo of our new TestGutenberg tool, for the Montreal WordPress community.
  • Jay Hoffman at Reaktiv posted a helpful step-by-step guide to getting started with Gutenberg block attributes.
  • In the month of April, rtCamp is offering complimentary 30 minute technical introductions to Gutenberg.
  • Keep up with everything having to do with Gutenberg at VIP and a list of helpful resources in this regularly updated doc.

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • Our new, streamlined Data Sync process for VIP Go allows you to easily and quickly replicate all of your production data to non-production environments. A self-service option is on the way soon!
  • We have an amazing group of speakers lined for VIP Workshop May 14-17th in Napa, California. Ticket sales end next Friday – more details below in Upcoming Events.
  • AMP version 0.6.2 rolled out across WordPress.com, including VIP sites hosted there (Lobby post).
  • Ads.txt manager, developed and maintained by featured partner 10up, is now available on VIP Go. This helpful tool allows you to manage and validate the contents of your ads.txt file through your admin interface (Lobby post).
  • Jetpack 5.9 General Maintenance rolled out this month (Lobby post, Announcement).
  • The PHP 7.2 upgrade has rolled out to all WordPress.com servers (Lobby post). It’s scheduled to deploy this week (#) on VIP Go.
  • Technical integration Ooyala version 3.0 is now available (Lobby post).
  • Trew Knowledge shared a look back at the work they did in collaboration with us at VIP in optimizing Olympic.ca and Olympique.ca for the heavy traffic expectations of the 2018 Games. The site’s visitors enjoyed gold medal performance throughout, despite it’s “exceeding projections by more than 200% and doubling what was generated in Rio 2016 with more than 17 million page views.”
  • Human Made released a trio of tools: React-wp-scripts for development tooling, Repress for smart Redux stores, and react-oembed-container to simplify oEmbed rendering. And Peter Wilson presented on a major media company replatforming at LoopConf.
  • 10up’s Helen Hou-Sandí was featured in NY Magazine’s “Ask A Tech Person” highlighting her favorite gadgets. And Adam Silverstein wrote up his experiences contributing MathML support to the AMP project. 10up has also made accessibility standard WCAG 2.0 Level A a baseline requirement for all projects, and updated their Engineering Best Practices to include specific standards.
  • Alley Interactive launched the 2018 State Science and Engineering Indicators data visualization project for the National Science Foundation.
  • rtCamp celebrated the company’s 9th anniversary at their annual team gathering in Goa.
  • Weston Ruter, CTO of XWP, and Alberto Medina, Developer Advocate with the Web Content Ecosystems team at Google, were featured in an episode of WPWeekly this month on the AMP Project.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“One of the biggest challenges facing newsroom innovators is transferring one-off prototypes to product teams. This can be exacerbated when there are simply too many new experiments for any one team to take ownership of.”

-Allie Schultes, Social media and outreach producer at BBC Labs, in notes from the team’s first Media Innovation Unconference.

“We spent a lot of time literally watching them use it on their phone. When does their face light up because they love it, or their eyebrows scrunch up because they’re stuck?”

-Arizona Daily Star product manager Becky Pallack as quoted by Meg Heckman in the Columbia Journalism Review, on the research they did in developing and evolving chatbots.

Client Spotlight: TechCrunch


Big congratulations are in order for Nicole Wilke and the entire TechCrunch team, along with Human Made, for launching a brand new TechCrunch on VIP in March. It was a complete rebuild from the ground up, including design, user experience, and architecture. Nicole’s introductory post traces the project from first principles all the way through to launch, and explores the rationale behind the TechCrunch team’s choice of a decoupled setup.

Upcoming Events

Tickets sales for our favorite event of the year, VIP Workshop (May 14-17th in Napa California), will end April 13th. In addition to kickoff talks by Kinsey Wilson, Howard RheingoldMiguel Fonseca, and Tammie Lister, session leaders include VIP clients like TechCrunchNielsen, and FiveThirtyEight, agency partners DekodeAlley Interactive10uprtCamp, and XWP, and Automatticians Simon Wheatley and Matt Perry. We keep the event deliberately small to make sure there are lots of opportunities for chance conversations and informal breakout discussions. Book soon!

  • BigWP NYC is coming up on Wednesday, April 11th! If you’ll be in the area and want to attend, RSVP soon via the meetup group to hear talks by Paul Schreiber from FiveThirtyEight, Andrew Fleming from Dow Jones, Tom Harrigan from Alley Interactive, and Kevin Langley from Human Made. It will take place at USA Today’s new offices in Midtown. Doors will open at 6:30pm. Space is extremely limited.
  • SRCCON 2018 will be June 28-29 in Minneapolis and the call for participation of all kinds is open! It’s the fifth anniversary for the event that gathers over 300 journalism-technologists, newsroom leaders, and others working to change journalism for the better. VIP typically sends as many folks as we can to this event and it comes highly recommended.
  • VIP Happiness Engineer Shannon Smith will be giving a talk on code review April 11 at Web a Québec, the largest French-speaking digital event in North America.
  • rtCamp is sponsoring FOSSMeet at College of Engineering Pune (COEP), one of oldest and top engineering institutes in India, April 7-8. Rahul Bansal, rtCamp’s CEO, will be speaking there about the WordPress ecosystem.
  • We will be sponsoring ONA Insights: Revenue and Engagement in Toronto, May 11th at the Globe and Mail Headquarters.
  • The awesome WordCamp for Publishers returns August 8-10 in Chicago and ticket sales are now open. Follow the Twitter handle @WCPublishers for updates. Check out our post from last year’s inaugural event to get a sense of what to expect.

February VIP Roundup

If you got through February without stumbling across the word “curling” once or twice, you clearly don’t follow Mr. T on Twitter. Kudos for podium performances from VIP clients Olympic.ca and Pyeongchang OlympicChannel (which also handily delivered content to the main Olympic.org homepage via widget), and to the FiveThirtyEight crew, who scored an Up Close And Personal shot with the victorious US Curling team. Read on for huge news on the AMP Project and WordPress plugin, loads of partner updates, and a special extended spotlight featuring VIP client Harry’s Five O’Clock.

Stylized shot of AMP Conf stage
From AMP Conf, February 13-14 in Amsterdam

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • At AMP Conf, we shared exciting news about the latest plugin, AMP for WordPress 0.7, co-created along with our partners XWP and Google. This version debuts a new AMP native mode that makes it much easier for publishers to create a single version of their content in WordPress and still take advantage of all of AMP’s benefits. (Additional thoughts from Alberto Medina, Developer Advocate at Google.)
  • VIP Enterprise Support team lead Klaus Harris provided a glimpse behind the scenes at a recent client onsite with Grupo Abril.
  • We kicked off our partner profile series, Six Questions with, starting with Trew Knowledge. Trew Knowledge released a GDPR plugin this month designed to help manage efforts to meet GDPR requirements and obligations.
  • WordPress 4.9.4 maintenance release rolled out this month. (lobby post, announcement) Jetpack version 5.8 deployed (lobby post), including updates to Jetpack Search, Lazy Images full availability (now out of beta), significant reduction in the JS and CSS footprint for certain features, and a new global filter to filter the list of active modules.
  • VIP client Quartz ran #Qzchartweek, with Managing Editor Kira Bindrim challenging the team to surface charts that are a story in themselves.
  • Alley Interactive completed a custom billing report and time tracking plugin for VIP client ThinkProgress. It allows their editorial staff to keep track of how and where their time is spent. Records are available for admins to export in bulk or review individually, along with advanced filtering options and basic analytics on data.
  • Dekode has some sort of a super top secret print project a’brewing. (We expect updates just as soon as they get back from Tobogganing Day at WordCamp Oslo.)
  • A month chock full of news from 10up included: integrating Amazon Polly technology to transform POLITICO in Europe’s daily newsletter into an engaging podcast, a core contribution to AMP which brings native support for MathML, by Lead Engineer Adam Silverstein, a tutorial authored by Engineer Nicholas Andre walking through 10up’s WP-Migration plugin for WP-CLI, featured on Smashing Magazine, a v1.1 update to their Ads.txt manager plugin, now in use on several VIP client sites, updates to their ElasticPress plugin now with full Elasticsearch 6.1 support, and a look back from the vantage point of their 7 year anniversary.
  • Marketing technology partner Sailthru released v.3.2 of their plugin. (lobby post for clients, GitHub repo).
  • Trevor Kaufman, CEO of monetization partner Piano sat down with Ricardo Bilton of NiemanLab for a conversation on the state of paywalls, revenue, and marketing in big media.

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“The cornerstone of next-generation, sustainable business models for news, we believe, will be direct audience revenue supported by high levels of reader engagement.”

Elisabeth Hansen and Emily Goligoski, in the Tow Center’s Guide To Audience Revenue and Engagement.

“It’s not inexpensive to produce the content in all the different formats we produce it, so the fact that we’re investing this much into platforms like Facebook and Instagram and getting nothing in return is incredibly tough.”

-An anonymous snippet among many curated by Hilary Milnes from candid conversations at the Digiday Retail Summit in February.

Client Spotlight: Harry’s Five O’Clock


This month we are excited to share an extended spotlight featuring Harry’s Five O’Clock, which launched in January on VIP. This extended interview with Editor Caitlin Ganswindt covers the pioneering native brand publication’s evolution as a platform as well as the new social mission Harry’s has unveiled with a new short film last week.

Upcoming Events

  • VIP Director of Business Development Peter Slutsky will be featured on the Remote Work Summit this week. His talk will cover building and scaling remote teams.
  • VIP Happiness Engineer/Wrangler Shannon Smith will be giving a talk on code review April 11 at Web a Québec, the largest French-speaking digital event in North America.
  • We will be sponsoring and attending ONA Insights: Revenue and Engagement in Toronto, May 11th at the Globe and Mail Headquarters.
  • Kicking off VIP Workshop May 14-17 at the Carneros Resort in Napa will be new WordPress.com President Kinsey Wilson! Kinsey previously held executive roles at the New York Times and NPR and will share his insights on the future of digital and organizational change. We’ll be making more speaker and schedule announcements soon. Join us in Napa!

January VIP Roundup

After the briefest of holiday breaks in many places, the new year roared to life across the enterprise WordPress community. Most recently, VIP client USA Today’s Ad Meter launched ahead of the Superb Owl of American sport, and just hours ago crowned Amazon this year’s advertising winner. With Alley Interactive, we completed a successful data migration of Women In The World from WordPress.com to VIP Go, helping to decouple it from The New York Times.

The Gutenberg editor plugin reached version 2.1 and gained lots of great enhancements. Featured Partner Human Made implemented it on their site and provided an inside look at how it went. Read on for lots more, as well as upcoming events.

Dekode’s Björn Johansen presenting at WordCamp Stockholm

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • New Relic application monitoring, the same tool set we use to monitor and optimize site performance, is now available for all clients on VIP Go. We also released Liveblog v.1.7, developed by partner agency Big Bite Creative, which includes a fully rebuilt React front end.
  • Early bird tickets are now available for everyone’s favorite gathering of the enterprise WordPress ecosystem, this year’s VIP Workshop, May 14-17th in Napa, California. We’re putting together the best lineup of speakers and sessions yet, and we’ll have updates to share on that soon.
  • WordPress 4.9.2 security and maintenance release came out this month (lobby post), as well as Jetpack 5.7 (lobby, public announcement), bringing easier customization for Jetpack Search among other improvements. Jetpack 5.7.1 maintenance release followed shortly thereafter (lobby.)
  • In early January Dekode published an expansive look back at their year, including projects, growth, goals, and their new office in the center of Oslo. From the post: “As we all know…Our work life consists of all the small things that happen as we move forward, the tiny breakthroughs in a complicated task, or a moment of clarity in a workshop with a client, or it could be the sun that blinds your vision as it reflects your computer screen, forcing you to go out for a deserved 2 minute break with your sunglasses on.”
  • Earlier this month, Alley Interactive completed a data migration for Women In The World (WITW) from WordPress.com to the VIP Go platform, which also involved a new url: https://womenintheworld.com.  This was an effort to effectively decouple WITW from the New York Times. After doing an initial data migration to the new Go hosting, Alley planned a specific date and time for the final migration. VIP hosted a launch session with Alley and WITW on Stormchat to ensure that all of the data was properly migrated. Daniel Gale-Rosen at Alley noted, “Everything went off without a hitch and VIP was even able to import WITW’s old site usage statistics to their new site’s WordPress Dashboard.”
  • New Relic is now featuring 10up’s advanced WordPress integration, New Relic Reporting for WordPresson their Connect Directory. Additional releases from an action-packed period for 10up include: Async Transients, an open source Composer library that improves handling of WordPress transient caches especially at enterprise scale, a significant update to Urban Airship Web Push Notifications, and Ads.txt Manager for WordPress, which adds validation and testing tool for the rapidly growing standard.
  • At XWP, Mike Crantea published a set of recommendations for improving Google Page Speed, and Luke Carbis offered a perspective on AMP’s role on the web. And as of January, the AMP plugin for WordPress, which XWP supports along with Google and Automattic, is now at version 0.6. Among other improvements, the new version has merged the AMP Customizer with the main Customizer, and has out-of-the-box support for Pages.
  • rtCamp was the Gold sponsor for the second edition of WordCamp Udaipur, the City of Lakes, January 27-8. Later in February, Rahul Bansal will be speaking at WordCamp Bangkok about the qualities and assurances that enterprises look for while choosing a content management systems. rtCamp is also one of the sponsors of this WordCamp.
  • Getty Images has deprecated plugin versions earlier than 2.4.4 (lobby). We recommend updating to the latest, currently version 3.0.

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

We encourage everyone to install the Gutenberg plugin in a test environment and start working with it. For clients, your VIP support team is available as always to help. If you’re already developing blocks or related tools, let us know! We’d love to hear about them. Here’s a quick rundown of some of the highlights from across the community last month:

  • Gutenberg v2.0 came out January 12th with lots of big updates including refinements to copy and pasting, mobile usability, the block API, the block library, and accessibility. Matías ran down all of the changes and offered a demo video as well. As of this post, it’s at version 2.1.
  • Tammie shared a post outlining the basics of Gutenberg design piece by piece.
  • In a tweet, Matías showed off the ability to paste Markdown text directly into Gutenberg.
  • Matt Mullenweg stopped by a WordPress Orlando meetup and answered questions about the Gutenberg project in an open floor, town hall-style session. Here’s an unofficial recap of the questions and answers.
  • Matthew Haines-Young at Human Made wrote up his experiences in adding Gutenberg compatibility to their main site, including 13 custom blocks and a UI for editing them.
  • Aaron Jorbin reflected on six months of using Gutenberg so far, including eighteen posts.
  • Gutenberg.news, Mike McAlister‘s ongoing collection of resources and tutorials, came on line this month. It’s another great way to stay up to date.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“Publishers are also using these Interactive Advertising Bureau-backed text files to organize inventory reports they share with advertisers, drive programmatic direct deals and shop for vendors.”

Ross Benes at Digiday, in a story exploring additional uses publishers have found for ads.txt.

“When you create a subscription business model, your incentives change significantly,” [he said.] “You’re trying to build a really deep relationship with your reader. No one is going to subscribe if they think that what you’re doing is not unique … You do want as many readers as possible. You do want people to come frequently. But what you really want them to do is love your stories.”

-Wired Editor In Chief Nick Thompson, in an article and podcast conversation with Peter Kafka at Recode about Wired’s newly unveiled paywall.

Upcoming Events

  • As mentioned up top, we’re excited to share the dates for VIP Workshop, May 14-17, and have opened up early bird ticketing. It’s our favorite time of the year! We hope to see you all there.
  • LoopConf is happening February 21-24 in Salt Lake City, Utah and Automattic will be participating as a sponsor. Automatticians Mel Choyce and Dennis Snell will also be presenting, along with Human Made’s John Blackbourn. Tickets are still available.
  • Recode’s Code Media, an immersive, two-day media and technology event hosted by Peter Kafka and Kara Swisher, is coming up February 12-13 in Huntington Beach, CA.
  • AMPConf is coming up February 13-14 in Amsterdam. Alberto Medina from Google along with XWP’s Thierry Muller will be presenting on AMP powering WordPress on the first day, and Gil Birman and Brian Ta from Airbnb will be on a panel on monetization and retail on the second.
  • Dekode, WooCommerce, and Jetpack are all diamond sponsors of WordCamp Oslo March 2-3. Speakers include our own Tess Needham, Scott Baasgard and Magne Ilsaas from Dekode, and John Blackbourn from Human Made.

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December VIP Roundup

For many, December was a frenzy of activity kicking off with WordCamp US (more in last month’s special edition roundup) and continuing from there, followed by a good chunk of quiet heading in to 2018. As the year turns, once again we share a look back at news and updates from across the enterprise WordPress ecosystem.

From December’s BigWP London, at Twitter HQ (photo by @scottsweb)

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • There has been a flurry of Gutenberg-related activity across the community since the exciting updates and live demo at the State of the Word, including new resources, demos, and videos. WP Tavern has gathered many of them in one central post for easy discovery. Human Made published a white paper on Gutenberg with a wide range of contributors including Tammie Lister, Anna Harrison of TinyMCE, Greg Priday of SiteOrigin, and their own Ant Miller, Joe McGill, and Matthew Haines-Young. And 10up‘s Helen Hou-Sandi explored how Gutenberg could bring better integration between ads and content. Also, don’t miss our overview of what’s coming in the Gutenberg editor, and how to best prepare for the transition.
  • Jetpack 5.6 was released in early December (Announcement, Lobby post), followed up by 5.7 earlier this week (Announcement, Lobby). Updates include enhancements to Elasticsearch-based Search, JavaScript minifcation, and various other improvements and bug fixes.
  • You can now find full videos of the talks from December’s BigWP London meetup on VIP News: Tammie Lister on Gutenberg, Jason Agnew from Big Bite on the Liveblog project, Parker Ward from Capgemini on their migration from Drupal to WordPress and VIP, and Dan Drave from Sotic on their work with the Lions tour.
  • Automattic updated our user privacy policy, with changes going in to effect as of January 3, 2018. This policy affects users of our services, but does not apply to the information we collect on our VIP clients’ behalf about their site visitors – that information is covered under our existing agreements with our VIP Clients.
  • Dekode‘s Magne Ilsaas published Modularity by Design, an essay on what modular design and development means at Dekode and how it informs their entire approach.
  • Urban Airship released a WordPress integration for web notifications, developed with 10up.
  • SailThru released version 3.1 of their plugin (VIP News, Lobby post), bringing finer controls for developers and users.
  • Storify notified its users of its sunsetting timeline, with the service and web site going offline for good as of May 18, 2018. (Lobby post, Storify’s FAQ)

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“The good news: Of those who are not paying for online news now, younger Americans are more willing to pay in the future, possibly because they often already pay for other forms of digital media. The bad news: No more than 2 percent of people surveyed in any country said they are “very likely” to pay for news in the future.”

-Denise-Marie Ordway summarizing a University of Oxford study on paying for news online, in a roundup of the most important digital and social media research from 2017.

 In addition to using the platform as a reporter’s notebook or to fact-check statements, some people used tweets to really explain the journalism they were doing in a really human way. The explanations were amazing, clear and necessary. But Twitter is the worst place for them.

-Melody Kramer evaluates the value and limitations of journalistic tweetstorms as they became a much bigger part of the landscape in 2017.

Featured Launch(es)

With the year drawing to a close and a new one just beginning, this month we wanted to recognize all of the fantastic work done across the VIP family this year. We are proud to celebrate all of you, our clients, partners, colleagues, and community members. This post from the WordPress.com blog highlights some of this year’s moments and launches from across the Automattic family.

Upcoming Events

  • O’Reilly’s OSCON, which takes place July 18-19 in Portland, OR, is accepting speaker submissions until January 30.
  • LoopConf, an annual WordPress developer conference, is happening February 21-24 in Salt Lake City, Utah. Automatticians Mel Choyce and Dennis Snell will be presenting, along with Human Made’s John Blackbourn. Early bird tickets are still available.
  • Recode’s Code Media, an immersive, two-day media and technology event hosted by Peter Kafka and Kara Swisher, will take place February 12-13 in Huntington Beach, CA.

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