March VIP Roundup

If you aren’t yet a part of the wave of activity around Gutenberg development, experimentation, and planning across the WordPress community, now is a great time to join in. We have a slew of March updates and tools to share on that front in this roundup, along with news from across the community, and a run-down of Spring and early Summer events including our own VIP Workshop!

Read on for all this, plus a spotlight on TechCrunch‘s redesign, rebuild, and relaunch on VIP.

From Enterprise Happiness Engineer Shannon Smith’s talk at the Montreal WordPress meetup

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

  • Have teammates who haven’t yet played around with the Gutenberg editor? No problem! They can use our TestGutenberg.com site to try out the latest version on a standard WordPress site.
  • For VIP clients, we’ve partnered with well-known WordPress educators Zac Gordon and Joe Casabona to develop our own videos on the Gutenberg project. Get all the details on how to access these videos on the related Lobby post.
  • We are committed to helping all of our clients integrate the new editor into their workflow smoothly. We’re working on a tool that will help you incorporate Gutenberg in to your production environments by Page and Post. The Gutenberg Ramp plugin will allow you to make granular choices about where Gutenberg appears so that you can get teams working with it sooner on live sites, test all of your customizations, and get everything squared away ahead of WordPress 5.0 deployment. Once we have this tested and in place on our platform, we’ll release a public version as well that anyone can use. More on that soon!
  • Automattic Product Designer Mel Choyce presented at LoopConf on the future of Customization in the post-Gutenberg world. And Enterprise Happiness Engineer Shannon Smith gave a talk on Gutenberg and the future of WordPress, including a demo of our new TestGutenberg tool, for the Montreal WordPress community.
  • Jay Hoffman at Reaktiv posted a helpful step-by-step guide to getting started with Gutenberg block attributes.
  • In the month of April, rtCamp is offering complimentary 30 minute technical introductions to Gutenberg.
  • Keep up with everything having to do with Gutenberg at VIP and a list of helpful resources in this regularly updated doc.

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • Our new, streamlined Data Sync process for VIP Go allows you to easily and quickly replicate all of your production data to non-production environments. A self-service option is on the way soon!
  • We have an amazing group of speakers lined for VIP Workshop May 14-17th in Napa, California. Ticket sales end next Friday – more details below in Upcoming Events.
  • AMP version 0.6.2 rolled out across WordPress.com, including VIP sites hosted there (Lobby post).
  • Ads.txt manager, developed and maintained by featured partner 10up, is now available on VIP Go. This helpful tool allows you to manage and validate the contents of your ads.txt file through your admin interface (Lobby post).
  • Jetpack 5.9 General Maintenance rolled out this month (Lobby post, Announcement).
  • The PHP 7.2 upgrade has rolled out to all WordPress.com servers (Lobby post). It’s scheduled to deploy this week (#) on VIP Go.
  • Technical integration Ooyala version 3.0 is now available (Lobby post).
  • Trew Knowledge shared a look back at the work they did in collaboration with us at VIP in optimizing Olympic.ca and Olympique.ca for the heavy traffic expectations of the 2018 Games. The site’s visitors enjoyed gold medal performance throughout, despite it’s “exceeding projections by more than 200% and doubling what was generated in Rio 2016 with more than 17 million page views.”
  • Human Made released a trio of tools: React-wp-scripts for development tooling, Repress for smart Redux stores, and react-oembed-container to simplify oEmbed rendering. And Peter Wilson presented on a major media company replatforming at LoopConf.
  • 10up’s Helen Hou-Sandí was featured in NY Magazine’s “Ask A Tech Person” highlighting her favorite gadgets. And Adam Silverstein wrote up his experiences contributing MathML support to the AMP project. 10up has also made accessibility standard WCAG 2.0 Level A a baseline requirement for all projects, and updated their Engineering Best Practices to include specific standards.
  • Alley Interactive launched the 2018 State Science and Engineering Indicators data visualization project for the National Science Foundation.
  • rtCamp celebrated the company’s 9th anniversary at their annual team gathering in Goa.
  • Weston Ruter, CTO of XWP, and Alberto Medina, Developer Advocate with the Web Content Ecosystems team at Google, were featured in an episode of WPWeekly this month on the AMP Project.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“One of the biggest challenges facing newsroom innovators is transferring one-off prototypes to product teams. This can be exacerbated when there are simply too many new experiments for any one team to take ownership of.”

-Allie Schultes, Social media and outreach producer at BBC Labs, in notes from the team’s first Media Innovation Unconference.

“We spent a lot of time literally watching them use it on their phone. When does their face light up because they love it, or their eyebrows scrunch up because they’re stuck?”

-Arizona Daily Star product manager Becky Pallack as quoted by Meg Heckman in the Columbia Journalism Review, on the research they did in developing and evolving chatbots.

Client Spotlight: TechCrunch


Big congratulations are in order for Nicole Wilke and the entire TechCrunch team, along with Human Made, for launching a brand new TechCrunch on VIP in March. It was a complete rebuild from the ground up, including design, user experience, and architecture. Nicole’s introductory post traces the project from first principles all the way through to launch, and explores the rationale behind the TechCrunch team’s choice of a decoupled setup.

Upcoming Events

Tickets sales for our favorite event of the year, VIP Workshop (May 14-17th in Napa California), will end April 13th. In addition to kickoff talks by Kinsey Wilson, Howard RheingoldMiguel Fonseca, and Tammie Lister, session leaders include VIP clients like TechCrunchNielsen, and FiveThirtyEight, agency partners DekodeAlley Interactive10uprtCamp, and XWP, and Automatticians Simon Wheatley and Matt Perry. We keep the event deliberately small to make sure there are lots of opportunities for chance conversations and informal breakout discussions. Book soon!

  • BigWP NYC is coming up on Wednesday, April 11th! If you’ll be in the area and want to attend, RSVP soon via the meetup group to hear talks by Paul Schreiber from FiveThirtyEight, Andrew Fleming from Dow Jones, Tom Harrigan from Alley Interactive, and Kevin Langley from Human Made. It will take place at USA Today’s new offices in Midtown. Doors will open at 6:30pm. Space is extremely limited.
  • SRCCON 2018 will be June 28-29 in Minneapolis and the call for participation of all kinds is open! It’s the fifth anniversary for the event that gathers over 300 journalism-technologists, newsroom leaders, and others working to change journalism for the better. VIP typically sends as many folks as we can to this event and it comes highly recommended.
  • VIP Happiness Engineer Shannon Smith will be giving a talk on code review April 11 at Web a Québec, the largest French-speaking digital event in North America.
  • rtCamp is sponsoring FOSSMeet at College of Engineering Pune (COEP), one of oldest and top engineering institutes in India, April 7-8. Rahul Bansal, rtCamp’s CEO, will be speaking there about the WordPress ecosystem.
  • We will be sponsoring ONA Insights: Revenue and Engagement in Toronto, May 11th at the Globe and Mail Headquarters.
  • The awesome WordCamp for Publishers returns August 8-10 in Chicago and ticket sales are now open. Follow the Twitter handle @WCPublishers for updates. Check out our post from last year’s inaugural event to get a sense of what to expect.

February VIP Roundup

If you got through February without stumbling across the word “curling” once or twice, you clearly don’t follow Mr. T on Twitter. Kudos for podium performances from VIP clients Olympic.ca and Pyeongchang OlympicChannel (which also handily delivered content to the main Olympic.org homepage via widget), and to the FiveThirtyEight crew, who scored an Up Close And Personal shot with the victorious US Curling team. Read on for huge news on the AMP Project and WordPress plugin, loads of partner updates, and a special extended spotlight featuring VIP client Harry’s Five O’Clock.

Stylized shot of AMP Conf stage
From AMP Conf, February 13-14 in Amsterdam

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • At AMP Conf, we shared exciting news about the latest plugin, AMP for WordPress 0.7, co-created along with our partners XWP and Google. This version debuts a new AMP native mode that makes it much easier for publishers to create a single version of their content in WordPress and still take advantage of all of AMP’s benefits. (Additional thoughts from Alberto Medina, Developer Advocate at Google.)
  • VIP Enterprise Support team lead Klaus Harris provided a glimpse behind the scenes at a recent client onsite with Grupo Abril.
  • We kicked off our partner profile series, Six Questions with, starting with Trew Knowledge. Trew Knowledge released a GDPR plugin this month designed to help manage efforts to meet GDPR requirements and obligations.
  • WordPress 4.9.4 maintenance release rolled out this month. (lobby post, announcement) Jetpack version 5.8 deployed (lobby post), including updates to Jetpack Search, Lazy Images full availability (now out of beta), significant reduction in the JS and CSS footprint for certain features, and a new global filter to filter the list of active modules.
  • VIP client Quartz ran #Qzchartweek, with Managing Editor Kira Bindrim challenging the team to surface charts that are a story in themselves.
  • Alley Interactive completed a custom billing report and time tracking plugin for VIP client ThinkProgress. It allows their editorial staff to keep track of how and where their time is spent. Records are available for admins to export in bulk or review individually, along with advanced filtering options and basic analytics on data.
  • Dekode has some sort of a super top secret print project a’brewing. (We expect updates just as soon as they get back from Tobogganing Day at WordCamp Oslo.)
  • A month chock full of news from 10up included: integrating Amazon Polly technology to transform POLITICO in Europe’s daily newsletter into an engaging podcast, a core contribution to AMP which brings native support for MathML, by Lead Engineer Adam Silverstein, a tutorial authored by Engineer Nicholas Andre walking through 10up’s WP-Migration plugin for WP-CLI, featured on Smashing Magazine, a v1.1 update to their Ads.txt manager plugin, now in use on several VIP client sites, updates to their ElasticPress plugin now with full Elasticsearch 6.1 support, and a look back from the vantage point of their 7 year anniversary.
  • Marketing technology partner Sailthru released v.3.2 of their plugin. (lobby post for clients, GitHub repo).
  • Trevor Kaufman, CEO of monetization partner Piano sat down with Ricardo Bilton of NiemanLab for a conversation on the state of paywalls, revenue, and marketing in big media.

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“The cornerstone of next-generation, sustainable business models for news, we believe, will be direct audience revenue supported by high levels of reader engagement.”

Elisabeth Hansen and Emily Goligoski, in the Tow Center’s Guide To Audience Revenue and Engagement.

“It’s not inexpensive to produce the content in all the different formats we produce it, so the fact that we’re investing this much into platforms like Facebook and Instagram and getting nothing in return is incredibly tough.”

-An anonymous snippet among many curated by Hilary Milnes from candid conversations at the Digiday Retail Summit in February.

Client Spotlight: Harry’s Five O’Clock


This month we are excited to share an extended spotlight featuring Harry’s Five O’Clock, which launched in January on VIP. This extended interview with Editor Caitlin Ganswindt covers the pioneering native brand publication’s evolution as a platform as well as the new social mission Harry’s has unveiled with a new short film last week.

Upcoming Events

  • VIP Director of Business Development Peter Slutsky will be featured on the Remote Work Summit this week. His talk will cover building and scaling remote teams.
  • VIP Happiness Engineer/Wrangler Shannon Smith will be giving a talk on code review April 11 at Web a Québec, the largest French-speaking digital event in North America.
  • We will be sponsoring and attending ONA Insights: Revenue and Engagement in Toronto, May 11th at the Globe and Mail Headquarters.
  • Kicking off VIP Workshop May 14-17 at the Carneros Resort in Napa will be new WordPress.com President Kinsey Wilson! Kinsey previously held executive roles at the New York Times and NPR and will share his insights on the future of digital and organizational change. We’ll be making more speaker and schedule announcements soon. Join us in Napa!

January VIP Roundup

After the briefest of holiday breaks in many places, the new year roared to life across the enterprise WordPress community. Most recently, VIP client USA Today’s Ad Meter launched ahead of the Superb Owl of American sport, and just hours ago crowned Amazon this year’s advertising winner. With Alley Interactive, we completed a successful data migration of Women In The World from WordPress.com to VIP Go, helping to decouple it from The New York Times.

The Gutenberg editor plugin reached version 2.1 and gained lots of great enhancements. Featured Partner Human Made implemented it on their site and provided an inside look at how it went. Read on for lots more, as well as upcoming events.

Dekode’s Björn Johansen presenting at WordCamp Stockholm

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • New Relic application monitoring, the same tool set we use to monitor and optimize site performance, is now available for all clients on VIP Go. We also released Liveblog v.1.7, developed by partner agency Big Bite Creative, which includes a fully rebuilt React front end.
  • Early bird tickets are now available for everyone’s favorite gathering of the enterprise WordPress ecosystem, this year’s VIP Workshop, May 14-17th in Napa, California. We’re putting together the best lineup of speakers and sessions yet, and we’ll have updates to share on that soon.
  • WordPress 4.9.2 security and maintenance release came out this month (lobby post), as well as Jetpack 5.7 (lobby, public announcement), bringing easier customization for Jetpack Search among other improvements. Jetpack 5.7.1 maintenance release followed shortly thereafter (lobby.)
  • In early January Dekode published an expansive look back at their year, including projects, growth, goals, and their new office in the center of Oslo. From the post: “As we all know…Our work life consists of all the small things that happen as we move forward, the tiny breakthroughs in a complicated task, or a moment of clarity in a workshop with a client, or it could be the sun that blinds your vision as it reflects your computer screen, forcing you to go out for a deserved 2 minute break with your sunglasses on.”
  • Earlier this month, Alley Interactive completed a data migration for Women In The World (WITW) from WordPress.com to the VIP Go platform, which also involved a new url: https://womenintheworld.com.  This was an effort to effectively decouple WITW from the New York Times. After doing an initial data migration to the new Go hosting, Alley planned a specific date and time for the final migration. VIP hosted a launch session with Alley and WITW on Stormchat to ensure that all of the data was properly migrated. Daniel Gale-Rosen at Alley noted, “Everything went off without a hitch and VIP was even able to import WITW’s old site usage statistics to their new site’s WordPress Dashboard.”
  • New Relic is now featuring 10up’s advanced WordPress integration, New Relic Reporting for WordPresson their Connect Directory. Additional releases from an action-packed period for 10up include: Async Transients, an open source Composer library that improves handling of WordPress transient caches especially at enterprise scale, a significant update to Urban Airship Web Push Notifications, and Ads.txt Manager for WordPress, which adds validation and testing tool for the rapidly growing standard.
  • At XWP, Mike Crantea published a set of recommendations for improving Google Page Speed, and Luke Carbis offered a perspective on AMP’s role on the web. And as of January, the AMP plugin for WordPress, which XWP supports along with Google and Automattic, is now at version 0.6. Among other improvements, the new version has merged the AMP Customizer with the main Customizer, and has out-of-the-box support for Pages.
  • rtCamp was the Gold sponsor for the second edition of WordCamp Udaipur, the City of Lakes, January 27-8. Later in February, Rahul Bansal will be speaking at WordCamp Bangkok about the qualities and assurances that enterprises look for while choosing a content management systems. rtCamp is also one of the sponsors of this WordCamp.
  • Getty Images has deprecated plugin versions earlier than 2.4.4 (lobby). We recommend updating to the latest, currently version 3.0.

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

We encourage everyone to install the Gutenberg plugin in a test environment and start working with it. For clients, your VIP support team is available as always to help. If you’re already developing blocks or related tools, let us know! We’d love to hear about them. Here’s a quick rundown of some of the highlights from across the community last month:

  • Gutenberg v2.0 came out January 12th with lots of big updates including refinements to copy and pasting, mobile usability, the block API, the block library, and accessibility. Matías ran down all of the changes and offered a demo video as well. As of this post, it’s at version 2.1.
  • Tammie shared a post outlining the basics of Gutenberg design piece by piece.
  • In a tweet, Matías showed off the ability to paste Markdown text directly into Gutenberg.
  • Matt Mullenweg stopped by a WordPress Orlando meetup and answered questions about the Gutenberg project in an open floor, town hall-style session. Here’s an unofficial recap of the questions and answers.
  • Matthew Haines-Young at Human Made wrote up his experiences in adding Gutenberg compatibility to their main site, including 13 custom blocks and a UI for editing them.
  • Aaron Jorbin reflected on six months of using Gutenberg so far, including eighteen posts.
  • Gutenberg.news, Mike McAlister‘s ongoing collection of resources and tutorials, came on line this month. It’s another great way to stay up to date.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“Publishers are also using these Interactive Advertising Bureau-backed text files to organize inventory reports they share with advertisers, drive programmatic direct deals and shop for vendors.”

Ross Benes at Digiday, in a story exploring additional uses publishers have found for ads.txt.

“When you create a subscription business model, your incentives change significantly,” [he said.] “You’re trying to build a really deep relationship with your reader. No one is going to subscribe if they think that what you’re doing is not unique … You do want as many readers as possible. You do want people to come frequently. But what you really want them to do is love your stories.”

-Wired Editor In Chief Nick Thompson, in an article and podcast conversation with Peter Kafka at Recode about Wired’s newly unveiled paywall.

Upcoming Events

  • As mentioned up top, we’re excited to share the dates for VIP Workshop, May 14-17, and have opened up early bird ticketing. It’s our favorite time of the year! We hope to see you all there.
  • LoopConf is happening February 21-24 in Salt Lake City, Utah and Automattic will be participating as a sponsor. Automatticians Mel Choyce and Dennis Snell will also be presenting, along with Human Made’s John Blackbourn. Tickets are still available.
  • Recode’s Code Media, an immersive, two-day media and technology event hosted by Peter Kafka and Kara Swisher, is coming up February 12-13 in Huntington Beach, CA.
  • AMPConf is coming up February 13-14 in Amsterdam. Alberto Medina from Google along with XWP’s Thierry Muller will be presenting on AMP powering WordPress on the first day, and Gil Birman and Brian Ta from Airbnb will be on a panel on monetization and retail on the second.
  • Dekode, WooCommerce, and Jetpack are all diamond sponsors of WordCamp Oslo March 2-3. Speakers include our own Tess Needham, Scott Baasgard and Magne Ilsaas from Dekode, and John Blackbourn from Human Made.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

December VIP Roundup

For many, December was a frenzy of activity kicking off with WordCamp US (more in last month’s special edition roundup) and continuing from there, followed by a good chunk of quiet heading in to 2018. As the year turns, once again we share a look back at news and updates from across the enterprise WordPress ecosystem.

From December’s BigWP London, at Twitter HQ (photo by @scottsweb)

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • There has been a flurry of Gutenberg-related activity across the community since the exciting updates and live demo at the State of the Word, including new resources, demos, and videos. WP Tavern has gathered many of them in one central post for easy discovery. Human Made published a white paper on Gutenberg with a wide range of contributors including Tammie Lister, Anna Harrison of TinyMCE, Greg Priday of SiteOrigin, and their own Ant Miller, Joe McGill, and Matthew Haines-Young. And 10up‘s Helen Hou-Sandi explored how Gutenberg could bring better integration between ads and content. Also, don’t miss our overview of what’s coming in the Gutenberg editor, and how to best prepare for the transition.
  • Jetpack 5.6 was released in early December (Announcement, Lobby post), followed up by 5.7 earlier this week (Announcement, Lobby). Updates include enhancements to Elasticsearch-based Search, JavaScript minifcation, and various other improvements and bug fixes.
  • You can now find full videos of the talks from December’s BigWP London meetup on VIP News: Tammie Lister on Gutenberg, Jason Agnew from Big Bite on the Liveblog project, Parker Ward from Capgemini on their migration from Drupal to WordPress and VIP, and Dan Drave from Sotic on their work with the Lions tour.
  • Automattic updated our user privacy policy, with changes going in to effect as of January 3, 2018. This policy affects users of our services, but does not apply to the information we collect on our VIP clients’ behalf about their site visitors – that information is covered under our existing agreements with our VIP Clients.
  • Dekode‘s Magne Ilsaas published Modularity by Design, an essay on what modular design and development means at Dekode and how it informs their entire approach.
  • Urban Airship released a WordPress integration for web notifications, developed with 10up.
  • SailThru released version 3.1 of their plugin (VIP News, Lobby post), bringing finer controls for developers and users.
  • Storify notified its users of its sunsetting timeline, with the service and web site going offline for good as of May 18, 2018. (Lobby post, Storify’s FAQ)

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“The good news: Of those who are not paying for online news now, younger Americans are more willing to pay in the future, possibly because they often already pay for other forms of digital media. The bad news: No more than 2 percent of people surveyed in any country said they are “very likely” to pay for news in the future.”

-Denise-Marie Ordway summarizing a University of Oxford study on paying for news online, in a roundup of the most important digital and social media research from 2017.

 In addition to using the platform as a reporter’s notebook or to fact-check statements, some people used tweets to really explain the journalism they were doing in a really human way. The explanations were amazing, clear and necessary. But Twitter is the worst place for them.

-Melody Kramer evaluates the value and limitations of journalistic tweetstorms as they became a much bigger part of the landscape in 2017.

Featured Launch(es)

With the year drawing to a close and a new one just beginning, this month we wanted to recognize all of the fantastic work done across the VIP family this year. We are proud to celebrate all of you, our clients, partners, colleagues, and community members. This post from the WordPress.com blog highlights some of this year’s moments and launches from across the Automattic family.

Upcoming Events

  • O’Reilly’s OSCON, which takes place July 18-19 in Portland, OR, is accepting speaker submissions until January 30.
  • LoopConf, an annual WordPress developer conference, is happening February 21-24 in Salt Lake City, Utah. Automatticians Mel Choyce and Dennis Snell will be presenting, along with Human Made’s John Blackbourn. Early bird tickets are still available.
  • Recode’s Code Media, an immersive, two-day media and technology event hosted by Peter Kafka and Kara Swisher, will take place February 12-13 in Huntington Beach, CA.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

November VIP Roundup, Special WCUS Edition

This month’s edition of the enterprise WordPress roundup straddles a bit of December in order to cover news from WordCamp US this past weekend. We’ll start there before bringing you news and updates from our team, clients and partners and across the ecosystem.

photo via @WordCampUS

State Of The Word 2017

An amazing WordCamp US wrapped up this past weekend. Highlights from this year’s State Of The Word (full video) included:

  • Technical lead Matías Ventura performing a live demo of the new WordPress editor experience, Gutenberg, showing off how it all works in the plugin today (read our VIP guide to what’s coming for enterprise users)
  • The target ship date for the Gutenberg editor in core (April 2018) and the areas of focus for the coming year: Gutenberg editor, Gutenberg customization, and then a Gutenberg-specific theme
  • Impressive stats from the Hacker One initiative, with 52 WordPress bugs resolved and 46 hackers thanked
  • The formal announcement of the Tide project, a series of automated tests whose mission is to raise the code quality of all plugins, with participation from XWP and Google in addition to Automattic
  • WP-CLI becoming an official core project

You’ll find more highlights as well as presentations from the sessions in our team VIP recap.

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • VIP released our new Cron infrastructure, which handles your enterprise-sized task queues with ease. We shared some of our best practices for WordPress application security. And DC web agency WDG interviewed VIP Director of Strategic Partnerships Tamara Sanderson on how to evaluate a hosting and support partner.
  • WordPress 4.9 went out (Lobby post, announcement, release notes), bringing design drafts, scheduling, and locking to the Customizer, and much more. Security and maintenance release 4.9.1 (Lobby post) followed on at the end of November.
  • XWP interviewed the three leads of the WordPress 4.9 release. XWP also published part one of a series on decoupled CMS.
  • Big Bite released version 2 of of Macy.js, a Pinterest-style masonry layout library. Big Bite also posted a balanced view on AMP, offering pros and cons of implementing it along with some recommendations.
  • 10up released the Distributor plugin, for content syndication and reuse across web sites.
  • Rian Rietveld at Human Made published an overview of Accessible Design, running down principles, methods, and resources.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“How could we think more broadly about triggering a paywall or taking it down? What other mechanisms could we use besides article count?”

-Melody Kramer, writing at Poynter, offers a whole host of fresh ideas for how to rethink paywall usage.

“In a first step, the Project has released eight trust indicators that newsrooms can add to their content. This information will help readers understand more about what type of story they’re reading, who wrote it, and how the article was put together.”

-Jeff Chang, Group Product Manager for Search at Google, in an announcing the Trust Project, which is working with 75+ news organizations worldwide to come up with a set of story markers to help readers assess article credibility.

“Rather than frame the online overhaul as yet another “brand as publisher” pivot, Poggenpohl sees it more as an SEO play. After all, most visitors to BMW.com come via search engines rather than directly, he added. ”

-Seb Joseph at Digiday, referring to Jörg Poggenpohl, BMW’s head of digital marketing on the strategy behind the new content-driven bmw.com.

Featured Launch

We are thrilled to welcome global leader in consulting, technology, and outsourcing services Capgemini to the VIP family! Agency partner Human Made led the replatforming of Capgemini’s main site from Drupal and Acquia to WordPress and VIP.

Upcoming Events

  • Early bird tickets and speaker application submissions are now open for WordCamp Europe, which will take place June 15-16.
  • PHP Conference in Brazil is on now, and runs from December 6-10. Automattic is sponsoring and several VIPs are there.
  • Recode’s Code Media, an immersive, two-day media and technology event hosted by Peter Kafka and Kara Swisher, will take place February 12-13 in Huntington Beach, CA.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

October VIP Roundup

October happenings in enterprise WordPress included the Online News Association’s annual conference in DC, lots of new updates on the Gutenberg editor project, WordPress 4.9, AMP’s second birthday, and much more.

New mural at Trew Knowledge HQ, by Toronto artist Leeandra Rae Cianci

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • Automattician Dan Walmsley took to the Chrome Dev Summit stage to share the exciting findings from his experiments with Das Surma. They used Progressive Web App technologies delivered via an experimental version of Jetpack to dramatically speed up site performance for simulated low-end mobile devices on slow 3G networks, the common setup for the fastest growing segment of the internet.
  • Congratulations to our own Mo Jangda for winning a Google Open Source Peer Bonus award for his work on the AMP Project, which turned 2 this month. We shared AMP success stories from the New York Post, PMC, and 9to5 network.
  • If you’re looking to implement Ads.txt, our new doc provides code and instructions to get you up and running.
  • Through October the Gutenberg editor project rounded version 1.5, which included the first step towards meta box support, and is now at 1.6. This latest release was a big one and focuses mainly on the writing experience. Keep an eye out for the Gutenberg testing table at WordCamp US in December, where you can help the project by taking part in short tests. And for a fantastic project overview, check out Matías Ventura’s Gutenberg, or The Ship of Theseus.
  • WordPress 4.9 will be released this month (November). It’s chock full of updates to the Customizer and the Customize JS API, including the ability to draft and schedule Customizer changes, and generate a Customizer preview link. VIP clients can get a full list of changes as well as update schedule and testing notes in this Lobby post.
  • Designed and built by 10up, BetterNews.org is a new site launched by American Press Institute that helps newsrooms and publishing innovators embrace and accelerate digital transformations. 10up and API collaborated to architect the experience to support practical execution, engage users, and serve as a living resource for best practices.
  • Community engineer Jenny Wong breaks down why and how Human Made contributes to open source.
  • Rob Stinson at XWP offers examples that illustrate how big teams customize their tools and workflow to unblock content creators from reliance on development resources to get things done.
  • Technology partner Webdam’s new Connector for Salesforce integrates marketing and sales assets into Salesforce workflow, offering access control, tracking, and easy curation to identify the right tools for each need.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“Micropayments are a middle ground for someone who reads enough content to hit the paywall but isn’t necessarily a candidate for a subscription, [he said.] “That’s the problem with the typical metered paywall.”

-Max Willens at Digiday, on how micropayments might best fit in to the publishing revenue mix.

“…while other livestreaming sites and services have passionate (sometimes niche) audiences, Facebook Live is the only place I can expect that guy I met at a conference four years ago and my grandmother to watch my video together.”

-Poynter digital tools reporter Ren LaForme, in a balanced take on the value of Facebook Live for media, along with other tool recommendations.

“The lesson here is that public statements on social media are interesting indicators of how people project themselves to others, especially for public figures, but should be complementary with other reporting and interpreted with caution.”

-Buzzfeed News reporter Lam Thuy Vo, in findings on the patterns and issues in social media publishing unearthed as part of her Buzzfeed Open Lab fellowship.

Featured Launch

Welcome back to the VIP family, Us Weekly! Founded in 1977, Us Weekly is one of the largest magazines in the US with over 1,950,000 paid copies per week and site traffic of over 20 million visitors per month. VIP agency partner 10up led the migration and replatforming, which involved moving almost 88,000 articles.

Past Events

There were a whole slew of WordCamps this past month, 22 worldwide in October alone. Here are a few highlights:

  • Gutenberg project co-lead and Automattician Tammie Lister delivered a fantastic overview of the project at WordCamp Dublin. The slides on their own provide a good grounding and debunk some common misconceptions.
  • From WordCamp Toronto, recap notes from Trew Knowledge run down talks on optimization and A/B testing, working with meta boxes, modern site standards, headless and “brainless” WordPress, and more.
  • Davis Shaver from Alley Interactive presented a history of the WordPress editor at WordCamp Baltimore.
  • rtCamp shared highlights from WordCamp Ahmedabad, with bonus Harlem Shake video.

In addition, Steph Yiu shared snippets from her conversations with colleagues at our booth and throughout the ONA conference in DC.

Upcoming Events

  • 10up will be sponsoring Klein News Innovation Camp 2017, Nov. 4th in Philadelphia, and CEO John Eckman will be attending. This unconference, formerly known as “Barcamp News Innovation” (BCNI) brings together journalists and technologists to help create better communities and conversations on the web.
  • rtCamp is sponsoring the second edition of WordCamp Nashik taking place in on November 5th.
  • The massive Web Summit in Lisbon, Portugal is November 6-9, with 60,000+ attendees and over 1,000 speakers including Gabe Karp, 10up’s Head of Europe. Gabe will be part of a Marketing Technology panel in the Growth Summit track on Nov. 7th.
  • Digital Media LATAM is coming up November 14-16 in Buenos Aires, Argentina. The largest digital media conference in Latin American brings together senior leadership from the most successful global digital media companies across business, editorial, and technology topic areas.
  • WordCamp US will be December 1-3 in Nashville, TN. A stellar line-up of speakers includes VIP engineers Philip John and Ryan Markel, Weston Ruter from XWP, Vivek Jain from rtCamp, Jason Bahl from VIP client Digital First Media, and Nathaniel Schweinberg from Human Made.
  • BigWP London is back on Thursday December 7th at 6pm at Twitter HQ. Sign up at Meetup.com to be the first to know when the speaker and topic lineup is announced.
  • SRCCON: Work is December 7-8 in Philadelphia. Ticketing is now closed, but if you want to attend and didn’t get a ticket, volunteer opportunities are still available.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

September VIP Roundup

We have lots of great updates from September from across the enterprise WordPress community. Read on for exciting launches at People, Stack Overflow, and Hachette Book Group, the latest on the Gutenberg plugin, new analytics from SailThru and NewsCred, a busy October in events and conferences, and more.

A workshop for kids at the first WordCamp Varna (photo and workshop by Human Made’s Petya Raykovska)

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • The Gutenberg editor plugin reached version 1.2, and now includes post meta support. Automattician @GaryPendergast has shared a sample plugin for testing.
  • There has been a steady stream of new features coming to the WordPress mobile apps including an improved login experience as of mid-August. Coming up in October, look out for news about the all-new media picker for iOS.
  • Version 1.6 of the Liveblog plugin is available, which includes REST API support, performance improvements for lazy loading, and much more. (Lobby post for VIPs, GitHub repo)
  • WordPress 4.8.2 security and maintenance release came out on September 19th and deployed for VIPs. (Announcement, Lobby post)
  • People launched their rebranded over-the-top video streaming service, PeopleTV, which is available on streaming platforms including Roku and AppleTV, as well as on People.com — for which Alley Interactive handled the integration.
  • In this episode of the Yonder podcast, Jeff Robbins interviews Alley’s Austin Smith and Bridget McNulty about running a fully distributed company.
  • This month, just a couple of years after Stack Overflow publicly announced that their blog was leaving WordPress, 10up finished a redesign of the Stack Overflow blogs, following its work to migrate them back to WordPress earlier in the year.
  • The New Relic plugin for WordPress, developed by 10up, is now listed in New Relic’s official “Connect”/integrations site.
  • Sailthru has released a personalization index for tracking online retailers. The index evaluates 100 retail brands across a number of criteria (methodology) relating to the customer experience.
  • NewsCred has updated its approach to analytics to focus on conversion and content-driven ROI.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“More recently, our full site [npr.org] has made major accessibility gains,” write Patrick Cooper, NPR’s director of web and engagement, and Sara Goo, the managing editor of digital news. “But as accessible or as fast as you can make your full site —and speed is critical for us — low-bandwidth situations are a different challenge. [Our] improvements focused on those users in particular.”

  • An excerpt from Melody Kramer’s story in Poynter on how news organizations develop thin, text-only versions of their sites for natural disaster situations and low-bandwidth users.

According to data from comScore, the publishers that pivoted to video this summer have seen at least a 60 percent drop in their traffic in August compared to the same period from a year ago. Mic went from 17.5 million visitors in August 2016 to 6.6 million visitors in August 2017, according to comScore. The decline at Vocativ was even more drastic as it went from 4 million visitors in August 2016 to a 175,000 visitors in July 2017.

  • Ross Benes at Digiday, on traffic correlations relating to publishers’ recent approaches to emphasizing video over text.

Analyzing the mobile traffic data and reader behavior across the sites in its network, Chartbeat found that AMP pages load 4 times faster than standard mobile sites (1.4 seconds vs. 5.3 seconds). The performance of Instant Articles was even more impressive. According to Chartbeat, nearly 90 percent of Instant Articles load too quickly for the company to register a load time.

  • Ricardo Bilton at Nieman Lab, on new Chartbeat data evaluating performance on AMP and Instant Articles.

Featured September Launch

Welcome to VIP and congratulations on the launch of your beautiful new site, Hachette Book Group(HBG)! With the help of Featured Partner Alley Interactive, this new site provides readers with the opportunity to discover Hachette’s authors, books, and publishing imprints. In 2016, HBG had 214 books on the New York Times bestseller list, 44 of which reached #1. As a lover of books, we’re glad to have you here. (Image above from HBG’s participation in the New York Public Library’s Subway Library program)

Upcoming Events:

  • We hope to see you at ONA17 in Washington, DC this week, from October 5-7. Come find us, and stop by our booth for a quick device recharge.
  • We’ll be sponsoring and participating in Digital Media North America again this year, in New York October 19-20. The focus of this two-day event is on digital revenue strategy and emerging business models, and speakers include senior leaders in digital publishing from all over the world. (full schedule)
  • Just after Digital Media NA, WordCamp NYC is October 21-22. Tickets are still available. Topics of interest to the enterprise include 10up CEO John Eckman’s talk on Personalization and WordPress and TinyMCE CEO and Gutenberg contributor Andrew Roberts’ Gutenberg update. (full schedule)
  • Rahul Bansal from rtCamp will be speaking on “How contributing to the WordPress core helps” at WordCamp Ahmedabad, and rtCamp is also sponsoring the event. Additionally, catch Rahul speaking at WordCamp Ann Arbor and the aforementioned WordCamp NYC.
  • Catch the Chrome Dev Summit October 23-24 in San Francisco in person, or follow the live stream. Our own Dan Walmsley will be presenting on how Progressive Web Applications work with WordPress.
  • Google AMP is bringing its roadshow to cities all over the world, including Jakarta, Singapore, and Sydney in October. It’s aimed at both newcomers and those already experienced with AMP pages. View a sample agenda and sign up at the AMP site.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

August VIP Roundup

August in enterprise WordPress saw the debut of WordCamp for Publishers, updated functionality from Facebook, Getty Images, Chartbeat and Ooyala, progress on the Gutenberg project, and a number of publications returning to WordPress from Medium including VIP/Alley Interactive client ThinkProgress.

Read on for all of the details and our monthly launch spotlight – us!

@Gina_Cole_: “Favorite #SRCCON session so far: Addressing challenges like Hamilton characters would (except no duels). Thanks, @hannahsbirch!”

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • New WordPress editor plugin Gutenberg reached version 1.0.0 on August 28 and is now at 1.1. There are lots of new features and updates since our July roundup. This update from lead developer Matias Ventura offers a glimpse of Gutenberg’s current capabilities in action via video, and see our CEO Matt Mullenweg’s take on the project’s big picture.
  • WordPress 4.8.1 maintenance release was made available on August 2 (Lobby post for VIP clients.) For an overview of August across WordPress.org, check out The Month In WordPress.
  • Corporate Counsel magazine profiled Automattic General Counsel Paul Sieminski (paywall, free limited access upon registration) on our approach to protecting user data and our perfect score from the Electronic Frontier Foundation on digital privacy rights.
  • Alley Interactive migrated the political news site ThinkProgress.org from Medium to WordPress VIP. As one of a large number of publishers abandoning the platform, ThinkProgress asked Alley to help them find a new content management system. They were thrilled to gain more power and flexibility with WordPress. We expect additional Medium sites to follow suit.
  • Alley also recently launched the new site for the New York Post’s Page Six TV. The gossip show will review Hollywood headlines as well as fashion, real estate, politics, and sports. You can sign up for tickets to upcoming tapings, and it will include clips of the show after the September 18th premiere.
  • A Digiday profile on VIP client Quartz praised their approach to branded content, touting their 90% renewal rate, 3X the industry average.
  • Cloud-based platform maekit, from Australia-based web design agency MyWork, has acquired WP Remote from Human Made. Per the announcement, Maekit has committed to keeping the core features available for free.
  • Technology partner Chartbeat’s new subscriber engagement analytics allow you to segment users by subscriber status and analyze and share data from those groups.
  • Video integration partner Ooyala’s v. 2.5 plugin is now available (Lobby post for VIP clients), which includes new analytics configuration options among other updates.
  • VIP client The New York Times released Who The Hill: an MMS-based facial recognition service for members of Congress.
  • Getty Images released plugin v3.0 (Lobby post for VIP clients), which includes a whole host of updates in addition to a new look and feel. The new version features larger images in search results, an improved search filter panel, and the ability to easily set a downloaded image as Featured Image, which should save a couple of clicks. (Available as of September 4)
  • Facebook’s Instant Articles plugin v.4.0.5 (blog post, Lobby post for VIP clients) makes initial setup easier and also creates visual parity between Instant Articles and AMP. (Available as of September 5)

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

Digital-native news outlets are also adopting other outreach and engagement methods. Fully 97% of these outlets offer newsletters, and 92% have an official presence on Apple News. Three-quarters, meanwhile, release podcasts and 61% allow comments on their articles.

-Galen Stocking, in a new Pew Digital News Fact Sheet.

Mr. Shani said the study reaffirmed his contention that people were looking foremost for authenticity from companies. Establishing that takes time; he compared it to putting money into an individual retirement account, where the dividends do not pay off for years.

-Zach Schonbrun of The New York Times, in response to a new study published in the Journal of Consumer Research on consumer skepticism and advertising.

The Lab is part of an approach to help brands and agencies that’s led to a renewal rate of 90 percent for branded content, nearly three times higher than the industry average, per MediaRadar data.

-Max Willens in Digiday on VIP client Quartz and their innovative approach to branded content.

Featured August Launch

WordPress.com VIP relaunched this summer on…WordPress.com VIP, natch. It’s the coming together of a number of elements we’ve been working on, and a pre-Gutenberg exercise in embracing the modular design approach.

Past Events:

Many thanks to organizers and participants at WordCamp for Publishers. Read highlights from our own Steph Yiu, a wrap-up from Institute for Nonprofit News, and many more.

Upcoming Events:

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

July VIP Roundup

Highlights from July in enterprise WordPress included our new GitHub Pull Request workflow, Gutenberg version 0.6.0, the upcoming WordCamp for Publishers event, 10up’s acquisition of Lift UX, and Brightcove Player version 6.

@jeckman at WordCamp Boston, via @johnmaeda

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

As part of our ongoing refinement of the VIP experience, in July we implemented a new, streamlined code review approach that integrates more directly with the default workflow of most teams. As of July 13 we have moved all VIP Go sites to the improved code review process using GitHub’s Pull Request (PR) workflow (public announcement, documentation.) In the new flow, when your team has code ready for review you open a pull request against the master branch. The VIP team will review the code on GitHub and either provide feedback if any changes are required or approve the PR. Approved PRs can then be merged at your convenience, which automatically triggers a deploys to your site(s).

  • The new WordPress editor Gutenberg has reached version 0.6.0, with a whole slew of additions, fixes, and improvements.
  • 10up acquired Lift UX, familiar faces to WordPress.com VIP. From 10up: “We’re very excited to bring their team, design leadership, and Emmy nominated portfolio into the 10up fold.”
  • Big Bite Creative released RSSUnify, a free tool that creates W3C validated RSS feeds from multiple RSS sources, for use with platforms like MailChimp and Campaign Monitor.
  • Weston Ruter at XWP published an extensive discussion of a question he got from a colleague about the context parameter in the WordPress REST API.
  • Alley Interactive detailed their launch of People’s video flash briefing on Amazon Alexa, with enhanced visual capabilities on the Echo Show.
  • Parse.ly overhauled their overlay bookmarklet with an eye towards making it easier to explore audience usage quickly.
  • JW Player offered some advice in preparing video technology for the announced deprecation of Flash.
  • Brightcove released a new major version of the Brightcove Player, Version 6, with new features and benefits, including an improved plugin API, dynamic sources allowing changing video types after player initialization, accessibility enhancements, and a simpler CSS model for customization. WordPress.com VIP clients will benefit from this new version automatically.
  • Let’s Encrypt will be supporting wildcard certificates, which can secure any number of subdomains of a base domain (e.g. *.example.com), as of January 2018.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

…for-profit media companies would be well served to pay attention to what nonprofit media organizations like [Christian Science Monitor] are doing. They should view nonprofit publishers in part as the innovation labs they cannot sustain in-house, and should find ways to partner and learn from them.

-Sam Ford in Knowledge@Wharton, on the ways non-profits can test and refine audience-driven models in ways that are far more challenging in traditional newsrooms.

Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile, according to exclusive data from media analytics firm Parse.ly, which found that Flipboard’s traffic has been growing steadily, while digital magazine competitors like Pocket and Feedly have plateaued or gone into decline.

-Sara Fischer at Axios, on the growth of platforms built on simple visual user experience.

Just 37 percent of users who came from search, and 47 percent of those who found a story via social media, could correctly name the news organization that published it (2 days later). By comparison, 81 percent of users who directly arrived on a story could later recall where it was published.”

-Joseph Lichterman at NiemanLab, on a study from Reuters Institute for the Study of Journalism at the University of Oxford.

Featured July Launch: Food Channel

Recently acquired by USA Today, Foodchannel.com relaunched this month on VIP, taking advantage of USA Today’s common theme and feature set.

Recent Events:

10up CEO John Eckman presented Ten Use Cases for the REST API at WordCamp Boston.

rtCamp did a workshop for students under their “WordPress-in-education” initiative. Historically, FOSS culture in their region was more about Linux itself and Python projects. They presented WordPress and its power to 60+ students from all over the Maharashtra state.

Human Made curated all of the talks from their Out of Office event into a handy YouTube playlist.

Upcoming Events:

WordCamp for Publishers is coming up August 17-19th. It is a community-organized event bringing together folks who use WordPress to manage publications, big or small. This event will empower participants by coaching them on best practices, and encourage collaboration in building open source tools for publishers.

The organizing team includes folks from clients Digital First Media and Mother Jones, agency partner Alley Interactive, and Automattic. A handful of tickets are still available.

Presenters include:

SRCCON is taking place later this week, August 3-4. Our own Steph Yiu is leading a Pub(lication) Trivia Session. Alley Interactive has two team members facilitating sessions, Matt Johnson in How Do You Stack Your Tech Deck, and Pattie Reaves in Switching CMSes.

rtCamp is speaking at and sponsoring WordCamp Delhi. Delhi is a special city in Indian WordCamp history – it’s the city to host the first WordCamp ever in India.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

June VIP Roundup

We’re back with the past month’s highlights from across the enterprise WordPress ecosystem and the media and marketing landscape.

The sponsor area at WordCamp Europe (photo by tinuzzo)

News and releases
Updates from around VIP, our clients, and our agency and technical partners.

  • Parse.ly updated their API, enabling new metrics, better searches, and more flexible time ranges. The write-up also includes some short demonstrations of how Slate and The New Yorker take advantage of the API in building useful features.
  • Playbuzz published an interactive story that serves as a tour of their WordPress.com VIP toolset, version 1.0.3 of their plugin.
  • Google News completed an extensive redesign of its desktop interface aimed at giving readers more control and access to more diverse perspectives.
  • Create Alexa Skills through WordPress! The VoiceWP plugin integrates with Amazon Alexa, allowing any site to have its own Alexa skills. Check out the newly launched video Flash Briefing from People on the Echo Show, built by Alley Interactive and powered by VoiceWP.
  • Inpsyde released Wonolog, a logging library that works with existing php library Monolog.
  • Dave Ross from 10up shared an exploration of project and task estimation. 10up also updated the Restricted Site Access plugin to optimize it for multisite installations.
  • Ana Silva from Human Made dug in to recent changes to their hiring process to foster better diversity within the applicant pool and across the company.
  • Featured partner rtCamp played a big role in the first WordCamp Nagpur, India, including sponsoring and leading a workshop. They’re also sponsoring WordCamp Kanpur.
  • WordPress 4.8 “Evans” came out June 8th, which includes many small improvements focused on end users and developer-related improvements to existing APIs. It always makes us smile to see familiar names from clients and partner agencies on the credits list, including 11 from rtCamp on this one.
  • WooCommerce 3.1 is out, which includes a new CSV importer/exporter and a slew of other minor updates.
  • There are several stories covering the new Gutenberg editor on WP Tavern. Look for more on Gutenberg in the enterprise context shortly from VIP.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“On average, visitors spend 48.2 seconds with pages found through Google search that load with AMP, compared to 35.6 seconds on average with standard mobile pages found through search.”

-Tess Townsend at Recode, on Chartbeat’s latest research on visits to Facebook Instant Articles and Google AMP.

“One of the people familiar with the matter said Facebook is likely to allow users to read 10 articles free before prompting them to subscribe, mirroring the approach of news organizations like the New York Times and the Washington Post.”

-Deepa Seetharaman and Lukas I. Alpert of the Wall Street Journal, on the developing story of Facebook’s emerging news subscription features.

“There are signs that the internet-culture machines are finding ways to make themselves sustainable: YouTube is not shutting down anytime soon, but pre-roll ads weren’t doing the job, and now it has a premium subscription service in order to collect revenue directly from users. The next hubs of internet culture will learn from the mistakes of the past decade, hopefully by doing one of two things: developing a way to collect revenue directly from its audience, like Twitch or Patreon allow now, or by eschewing the notion of a sustainable business at all.”

-Brian Feldman in New York Magazine, on what Tumblr’s financial challenges mean for businesses built on the propagation of web culture.

Featured June Launch: Mother Jones

We’re pleased to welcome 2017 American Society of Magazine Editors’ Magazine of the Year award winner Mother Jones to VIP. Now in its fourth decade, the magazine is a reader-supported nonprofit dedicated to independent and investigative reporting.

Awards and Recognition

Congratulations to Dekode for winning two awards for the campaign they did for Norad, the Norwegian Agency for Development Cooperation, at this year’s Sabre Awards. The campaign won in the Youth Marketing category as well as the In2Sabre innovation prize, for using gamification to teach youth. The same campaign also won the best website award at the European Excellence Awards in Brussels. (Short case study in English: Daron)

Upcoming Events

The first ever WordCamp for Publishers is happening in Denver on August 17-19. It is a community-organized event bringing together folks who use WordPress to manage publications, big or small. This event will empower participants by coaching them on best practices, and encourage collaboration in building open source tools for publishers.

An amazing group of speakers was announced in June. They work with journalists and publications on all aspects of digital publishing. They’ll lead discussions and workshops on a variety of topics, including WordPress publishing workflows, distribution methods, content syndication and tooling, censorship, modular layout design, open-source in newsrooms, and site architecture.

Organizers from the VIP team, its partner agencies, and VIP clients have worked together to plan this one of a kind event. Tickets are still available, but they’re going fast.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

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