Six Questions with Trew Knowledge

This post series profiles each of our featured partner agencies.

Trew Knowledge is an award-winning digital marketing agency located in Toronto. They have been a WordPress.com VIP Featured Partner since 2015. We asked founders Anthony Moore and Shawn Barrans six questions to help you get to know who they are as an agency.

Boardroom Mural at Trew Knowledge HQ

What’s your agency’s origin story?

Trew Knowledge was founded in 2009 by Anthony Moore and Shawn Barrans. Anthony, with a background in Digital Media Arts focusing on design and programming, and Shawn with a degree in Marketing, were able to mesh their different set of skills to form an agency that offered clients full 360 solutions.

In our first couple of years in business it was just the two of us, working on a kitchen table in a suburb just outside of Toronto. We were constantly working all day and night building relationships with clients, attending networking events, participating in trade shows, and partnering with other agencies.

When we started making traction and bringing on a lot of clients we decided to rent office space downtown Toronto and hire staff. It was around this time we built a relationship with WordPress.com VIP and eventually became part of the Featured Agency program. In addition, we have become exclusive partners to Gigya and ramped up our services in the Customer Identity and Access Management industry.

Today, we work with some of the largest brands in Canada, as well as globally. Being able to work closely with the talented people at WordPress VIP has given us the ability to take on large, enterprise projects and deliver incredible solutions.

Pick three words that describe your agency culture.

Collaborative, passionate, and forward-thinking.

Our office is laid out in a collaborative, open-concept workspace. This gives everyone on the team the opportunity to speak freely, share ideas, and work together on projects. Since we are currently a small team, everyone gets the opportunity to work on several projects at once. Because of this, we have been able to improve, streamline, and automate several of our processes for project delivery.

When we are looking to bring on talent to join our team we look for someone with a genuine passion for what they do. Whether a creative person or a programmer, their passion must play a large role in their lives. Everyone on our team has an incredible thirst for knowledge.

Anthony Moore presenting at BigWP in Toronto

Tell us about a client project you are especially proud of.

Our relationship with the Canada Olympic Committee goes back more than five years with the development of their flagship site ahead of the 2014 Winter Olympics Games. We also programmed the Canadian Olympic Club, the official fan club of the Canadian Olympic Team.

The Canadian Olympic Club, powered by Gigya, is the first ever digital fan club of it’s kind by any national Olympic team. It allows fans to log in via their favorite social network and complete various challenges to earn points. These points can then be redeemed for contests and prizes, including swag, trips, signed memorabilia, and digital downloads.

The success of the website has been honoured with accolades such as an official honoree in the 18th annual Webby Awards for Best Sports website, Communication Arts “webpick of the week”, and Gold for best mobile user-experience in the 2017 W3 Awards.

What are you most excited about in the WordPress community right now?

2018 is going to be a very exciting year for WordPress, and the internet overall. With the General Data Protection Regulation (GDPR) taking effect on May 25, 2018 we are interested in seeing how website/business owners handle the regulations for data protection. Internally, we are in the process of developing a set of tools to help guide people using WordPress and assist with maintaining a compliant website. We hope to share more details with the WordPress community over the next couple of weeks.

Our team is also very excited for the release of Gutenberg. Our team has been testing the new editor for a few months and are really excited to get this in the hands of clients. While there may be concern for many people, given this is a big change for how they currently use WordPress, we feel this is a very forward-thinking approach and will really create a bit of a standard for content creation.

Panel Discussion on Customer Identity Management (From left to right: Shawn Barrans – Trew Knowledge, Vic Torossian – Corus Entertainment, Georgia Sapounas – Canadian Olympic Committee, Anthony Moore – Trew Knowledge, Sergey Krayniy – Gigya)

What’s your favorite conference or event of the year, and why?

This year our team attended WordCamp US in Nashville. This was our first visit to WordCamp US and we were blown away by the quality of content and speakers at this event. It was great to see some fellow WordPress VIP partner agencies in attendance from around the world and catch up with them.

This was also our first time visiting Nashville, and between the music and hot chicken, we are looking forward to returning next year and doing it all again.

(And the sixth: Ask yourself a question and answer it) What are you looking to accomplish in 2018?

2018 has already been a busy year, and it has just started. As mentioned previously, this is a big year for GDPR compliance and it is something Trew Knowledge is taking very seriously as it impacts several of our clients. For organisations we work with who are using WordPress, we are in the process of developing a set of tools to assist with them becoming compliant. This has certainly been challenging so far but we see this being an incredibly valuable tool for our clients and the WordPress community in general.

As an agency, we are always looking to grow. We are looking to bring on more talent that will allow us to not only expand our client services, but also be able to develop more product based solutions. We have had the pleasure of working with clients from hundreds of different industries, and each one offers its own unique set of challenges and opportunities.

Thank you, Anthony and Shawn!

More on Trew Knowledge:

Agency focus and specialties

  • Strategy
  • UI/UX Design
  • Customer Identity Management
  • Gamification & Loyalty
  • Custom WordPress.com VIP themes & plugins
  • Content & Data Migration
  • WooCommerce

Currently working with: The Canadian Olympic Committee, Corus Entertainment, Rubicon Project, Rakuten Viber, The Nation Network, Hip2Save, Barnes & Noble, Toronto Film School, Yorkville University, Sun Life Financial, Walgreens, Arizona State University, and the Justice Institute of British Columbia.

Agency highlights

  • Exclusive WordPress VIP partner in Canada
  • Preferred solution partners with Gigya and Zurb
  • Official honoree in the 18th annual Webby Awards for Best Sports website for Olympic.ca
  • 2017 W3 Award, Gold – Best mobile user-experience for Olympic.ca

January VIP Roundup

After the briefest of holiday breaks in many places, the new year roared to life across the enterprise WordPress community. Most recently, VIP client USA Today’s Ad Meter launched ahead of the Superb Owl of American sport, and just hours ago crowned Amazon this year’s advertising winner. With Alley Interactive, we completed a successful data migration of Women In The World from WordPress.com to VIP Go, helping to decouple it from The New York Times.

The Gutenberg editor plugin reached version 2.1 and gained lots of great enhancements. Featured Partner Human Made implemented it on their site and provided an inside look at how it went. Read on for lots more, as well as upcoming events.

Dekode’s Björn Johansen presenting at WordCamp Stockholm

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • New Relic application monitoring, the same tool set we use to monitor and optimize site performance, is now available for all clients on VIP Go. We also released Liveblog v.1.7, developed by partner agency Big Bite Creative, which includes a fully rebuilt React front end.
  • Early bird tickets are now available for everyone’s favorite gathering of the enterprise WordPress ecosystem, this year’s VIP Workshop, May 14-17th in Napa, California. We’re putting together the best lineup of speakers and sessions yet, and we’ll have updates to share on that soon.
  • WordPress 4.9.2 security and maintenance release came out this month (lobby post), as well as Jetpack 5.7 (lobby, public announcement), bringing easier customization for Jetpack Search among other improvements. Jetpack 5.7.1 maintenance release followed shortly thereafter (lobby.)
  • In early January Dekode published an expansive look back at their year, including projects, growth, goals, and their new office in the center of Oslo. From the post: “As we all know…Our work life consists of all the small things that happen as we move forward, the tiny breakthroughs in a complicated task, or a moment of clarity in a workshop with a client, or it could be the sun that blinds your vision as it reflects your computer screen, forcing you to go out for a deserved 2 minute break with your sunglasses on.”
  • Earlier this month, Alley Interactive completed a data migration for Women In The World (WITW) from WordPress.com to the VIP Go platform, which also involved a new url: https://womenintheworld.com.  This was an effort to effectively decouple WITW from the New York Times. After doing an initial data migration to the new Go hosting, Alley planned a specific date and time for the final migration. VIP hosted a launch session with Alley and WITW on Stormchat to ensure that all of the data was properly migrated. Daniel Gale-Rosen at Alley noted, “Everything went off without a hitch and VIP was even able to import WITW’s old site usage statistics to their new site’s WordPress Dashboard.”
  • New Relic is now featuring 10up’s advanced WordPress integration, New Relic Reporting for WordPresson their Connect Directory. Additional releases from an action-packed period for 10up include: Async Transients, an open source Composer library that improves handling of WordPress transient caches especially at enterprise scale, a significant update to Urban Airship Web Push Notifications, and Ads.txt Manager for WordPress, which adds validation and testing tool for the rapidly growing standard.
  • At XWP, Mike Crantea published a set of recommendations for improving Google Page Speed, and Luke Carbis offered a perspective on AMP’s role on the web. And as of January, the AMP plugin for WordPress, which XWP supports along with Google and Automattic, is now at version 0.6. Among other improvements, the new version has merged the AMP Customizer with the main Customizer, and has out-of-the-box support for Pages.
  • rtCamp was the Gold sponsor for the second edition of WordCamp Udaipur, the City of Lakes, January 27-8. Later in February, Rahul Bansal will be speaking at WordCamp Bangkok about the qualities and assurances that enterprises look for while choosing a content management systems. rtCamp is also one of the sponsors of this WordCamp.
  • Getty Images has deprecated plugin versions earlier than 2.4.4 (lobby). We recommend updating to the latest, currently version 3.0.

Gutenberg News and Notes
The latest tools, demos, and updates around the block-based editor coming to WordPress 5.0

We encourage everyone to install the Gutenberg plugin in a test environment and start working with it. For clients, your VIP support team is available as always to help. If you’re already developing blocks or related tools, let us know! We’d love to hear about them. Here’s a quick rundown of some of the highlights from across the community last month:

  • Gutenberg v2.0 came out January 12th with lots of big updates including refinements to copy and pasting, mobile usability, the block API, the block library, and accessibility. Matías ran down all of the changes and offered a demo video as well. As of this post, it’s at version 2.1.
  • Tammie shared a post outlining the basics of Gutenberg design piece by piece.
  • In a tweet, Matías showed off the ability to paste Markdown text directly into Gutenberg.
  • Matt Mullenweg stopped by a WordPress Orlando meetup and answered questions about the Gutenberg project in an open floor, town hall-style session. Here’s an unofficial recap of the questions and answers.
  • Matthew Haines-Young at Human Made wrote up his experiences in adding Gutenberg compatibility to their main site, including 13 custom blocks and a UI for editing them.
  • Aaron Jorbin reflected on six months of using Gutenberg so far, including eighteen posts.
  • Gutenberg.news, Mike McAlister‘s ongoing collection of resources and tutorials, came on line this month. It’s another great way to stay up to date.

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“Publishers are also using these Interactive Advertising Bureau-backed text files to organize inventory reports they share with advertisers, drive programmatic direct deals and shop for vendors.”

Ross Benes at Digiday, in a story exploring additional uses publishers have found for ads.txt.

“When you create a subscription business model, your incentives change significantly,” [he said.] “You’re trying to build a really deep relationship with your reader. No one is going to subscribe if they think that what you’re doing is not unique … You do want as many readers as possible. You do want people to come frequently. But what you really want them to do is love your stories.”

-Wired Editor In Chief Nick Thompson, in an article and podcast conversation with Peter Kafka at Recode about Wired’s newly unveiled paywall.

Upcoming Events

  • As mentioned up top, we’re excited to share the dates for VIP Workshop, May 14-17, and have opened up early bird ticketing. It’s our favorite time of the year! We hope to see you all there.
  • LoopConf is happening February 21-24 in Salt Lake City, Utah and Automattic will be participating as a sponsor. Automatticians Mel Choyce and Dennis Snell will also be presenting, along with Human Made’s John Blackbourn. Tickets are still available.
  • Recode’s Code Media, an immersive, two-day media and technology event hosted by Peter Kafka and Kara Swisher, is coming up February 12-13 in Huntington Beach, CA.
  • AMPConf is coming up February 13-14 in Amsterdam. Alberto Medina from Google along with XWP’s Thierry Muller will be presenting on AMP powering WordPress on the first day, and Gil Birman and Brian Ta from Airbnb will be on a panel on monetization and retail on the second.
  • Dekode, WooCommerce, and Jetpack are all diamond sponsors of WordCamp Oslo March 2-3. Speakers include our own Tess Needham, Scott Baasgard and Magne Ilsaas from Dekode, and John Blackbourn from Human Made.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

Independent Speed and Performance Analysis Finds VIP Fastest among Top Tier Hosts

WordPress.com VIP has once again been acknowledged as a top-tier provider of enterprise-level WordPress hosting, posting the fastest average response times from a range of global testing locations in independent analysis carried out by Review Signal.

Each year Kevin Ohashi at Review Signal evaluates enterprise WordPress hosts, and again in 2018 WordPress.com VIP joins a strong top tier. In the language of the review system, top tier means, “companies who maintain 99.9% uptime throughout the entire testing and show little to no performance degradation during load testing.”

After putting up “the absolute fastest scores [I’ve seen] by a wide margin” in our first participation in the rankings last year, this year VIP’s performance shone again. In addition to meeting each metric for top tier status, our scores in the WebPageTest.org tests showed off the speed of our content delivery network in accomplishing its main function – serving content as fast as possible to end users all over the world. Of the 11 locations used to test, VIP came out ahead in 9 of them, and we scored second in the two others. In his review, Ohashi concluded “[VIP] were delivering content the fastest on average around the world in the WebPageTest tests. Another Top Tier Performance award easily earned for WordPress.com VIP.”

Raw speed and performance is more than just an area for bragging rights. In terms of both search algorithm ranking factors and the behaviors and bounce rate of site visitors, it translates to real business value.

 

New Relic Application Monitoring Now Available on VIP Go

We’re pleased to announce that our New Relic offering is now out of beta and is available to all clients running on our VIP Go platform.

New Relic monitoring illustration

New Relic Application Monitoring watches your WordPress application to help identify and solve performance issues. Performance data is displayed in an extensive series of charts, and alerting can be configured to surface any issues as they arise.

The new New Relic package also includes:

  • Synthetics Lite, allowing you to monitor availability and uptime
  • Browser Lite, providing visibility and insight into how your users are interacting with the front end of your application
  • Insights Lite, allowing you to create custom analysis and visualizations of your application
The New Relic PHP agent monitors the performance of WordPress hooks and breaks down the time spent in plugins and themes

Our support team uses New Relic’s tools extensively in the course of our ongoing work monitoring and optimizing client site performance, and find them incredibly useful. They take on additional value in the hands of site developers and architects who want to zoom in on the behavior of a particular service or process. New Relic can power customized dashboards and ongoing historical views, or it can analyze narrow bands of performance, such as specific critical transactions that must execute at a higher standard than the rest.

The video below gives you a taster of the information you can access via New Relic:

Find more technical details in our New Relic documentation, and please contact your VIP support team to get set up with access.

Liveblog 1.7 Brings a React Front End and More

We’re pleased to announce the release of Liveblog v1.7, which introduces a completely new React-powered front end, adds new features and provides improved support for liveblogging from mobile devices.

Our Liveblog plugin offers a powerful and easy to use way to cover high profile events on an owned channel. With it you can host frequently updated real time event coverage pages, drawing in collaboration from multiple contributors who may be in multiple places. Many of our clients use Liveblog in their newsrooms to cover awards shows, big sporting events, and breaking news.

The new front end, rebuilt from the ground up, offers the enhanced performance and simplicity of React while retaining the existing Liveblog feature set, including:

  • Key events
  • Hashtags
  • Lazy loading of events
  • Slash commands

Check out the added autocomplete and emoji rendering features in action:

And it adds some of our most frequently requested enhancements:

  • A more mobile-friendly interface
  • Easier image insertion, including on mobile
  • Better formatting tools
  • Pagination of entries
  • Performance improvements for high-traffic liveblogs

Here’s a quick run-through of what’s new for editors:

And for users:

Special thanks to our development partner on the project, VIP featured partner Big Bite Creative, who with this great release have set a new foundation for continued enhancements to a critical newsroom tool.

“It’s been a rewarding few months working with the VIP team on what has been the biggest update since the original release. And it doesn’t stop here! With 1.8 already in works, we’re excited to demonstrate how easy it is to extend the new UI with some exciting new features.” said Liam Defty, Release Lead at Big Bite.

In this talk from BigWP London in December, you can hear Jason from Big Bite introduce the context behind this new release and a share a bit about what’s coming next.

If you’re a VIP client and have any questions about how to upgrade, check the Lobby post for specific instructions, or get in touch with your VIP support team.

Bugs, feature requests, and contributions are more than welcome on GitHub. And anyone can download and use the plugin via WordPress.org.

Announcing the 2018 VIP Workshop

May 14th-May 17th, 2018 @ The Carneros Resort

We are excited to open up ticketing for this year’s WordPress.com VIP Workshop! As the leading provider of enterprise WordPress solutions, we’re proud to host the premier event focused on the needs of enterprise WordPress users. For the past couple of years, the Workshop has had two tracks, one focused on the interests of VIP product owners and the other on developers. In 2018 we’ll continue to follow that format and add additional refinements to make this year’s Workshop the best yet.

Register now

The VIP Workshop provides a unique opportunity to learn from the WordPress.com VIP team in person, as well as exchange ideas and experiences with other WordPress.com VIP clients and partners. The event’s format and setting offers lots of opportunities for both informal and structured knowledge sharing, including networking lunches and dinners, in-depth curricula and exercises, and focused, collaborative conversations. Check out last year’s recap to get a feel for the event.

Here’s a quick peek at the itinerary. Details & agenda will be regularly updated on the WordPress.com VIP Workshop site, powered by WooCommerce.

  • Monday, May 14 — Arrival Day. Check-in, special guest keynote and welcome dinner.
  • Tuesday, May 15 — In depth business and engineering sessions.
  • Wednesday, May 16 — In-depth product sessions and hands-on development workshops. We’ll wrap the day up with the Best of WordPress.com VIP year in review!
  • Thursday, May 17 — Departure Day.

Space is limited for this event, so register now and take advantage of early bird pricing! Early bird pricing is $3,500 per person until February 15. After that, the ticket price will be $4,000 per person.

Header image by CM Howard from the 2015 Automattic WordPress developer summit at the Carneros Inn in Napa, CA

December VIP Roundup

For many, December was a frenzy of activity kicking off with WordCamp US (more in last month’s special edition roundup) and continuing from there, followed by a good chunk of quiet heading in to 2018. As the year turns, once again we share a look back at news and updates from across the enterprise WordPress ecosystem.

From December’s BigWP London, at Twitter HQ (photo by @scottsweb)

News and Releases
Updates from around VIP, our clients, and our agency and technical partners.

  • There has been a flurry of Gutenberg-related activity across the community since the exciting updates and live demo at the State of the Word, including new resources, demos, and videos. WP Tavern has gathered many of them in one central post for easy discovery. Human Made published a white paper on Gutenberg with a wide range of contributors including Tammie Lister, Anna Harrison of TinyMCE, Greg Priday of SiteOrigin, and their own Ant Miller, Joe McGill, and Matthew Haines-Young. And 10up‘s Helen Hou-Sandi explored how Gutenberg could bring better integration between ads and content. Also, don’t miss our overview of what’s coming in the Gutenberg editor, and how to best prepare for the transition.
  • Jetpack 5.6 was released in early December (Announcement, Lobby post), followed up by 5.7 earlier this week (Announcement, Lobby). Updates include enhancements to Elasticsearch-based Search, JavaScript minifcation, and various other improvements and bug fixes.
  • You can now find full videos of the talks from December’s BigWP London meetup on VIP News: Tammie Lister on Gutenberg, Jason Agnew from Big Bite on the Liveblog project, Parker Ward from Capgemini on their migration from Drupal to WordPress and VIP, and Dan Drave from Sotic on their work with the Lions tour.
  • Automattic updated our user privacy policy, with changes going in to effect as of January 3, 2018. This policy affects users of our services, but does not apply to the information we collect on our VIP clients’ behalf about their site visitors – that information is covered under our existing agreements with our VIP Clients.
  • Dekode‘s Magne Ilsaas published Modularity by Design, an essay on what modular design and development means at Dekode and how it informs their entire approach.
  • Urban Airship released a WordPress integration for web notifications, developed with 10up.
  • SailThru released version 3.1 of their plugin (VIP News, Lobby post), bringing finer controls for developers and users.
  • Storify notified its users of its sunsetting timeline, with the service and web site going offline for good as of May 18, 2018. (Lobby post, Storify’s FAQ)

Media and Marketing Notes
Research and perspectives on the business of media and the practice of marketing.

“The good news: Of those who are not paying for online news now, younger Americans are more willing to pay in the future, possibly because they often already pay for other forms of digital media. The bad news: No more than 2 percent of people surveyed in any country said they are “very likely” to pay for news in the future.”

-Denise-Marie Ordway summarizing a University of Oxford study on paying for news online, in a roundup of the most important digital and social media research from 2017.

 In addition to using the platform as a reporter’s notebook or to fact-check statements, some people used tweets to really explain the journalism they were doing in a really human way. The explanations were amazing, clear and necessary. But Twitter is the worst place for them.

-Melody Kramer evaluates the value and limitations of journalistic tweetstorms as they became a much bigger part of the landscape in 2017.

Featured Launch(es)

With the year drawing to a close and a new one just beginning, this month we wanted to recognize all of the fantastic work done across the VIP family this year. We are proud to celebrate all of you, our clients, partners, colleagues, and community members. This post from the WordPress.com blog highlights some of this year’s moments and launches from across the Automattic family.

Upcoming Events

  • O’Reilly’s OSCON, which takes place July 18-19 in Portland, OR, is accepting speaker submissions until January 30.
  • LoopConf, an annual WordPress developer conference, is happening February 21-24 in Salt Lake City, Utah. Automatticians Mel Choyce and Dennis Snell will be presenting, along with Human Made’s John Blackbourn. Early bird tickets are still available.
  • Recode’s Code Media, an immersive, two-day media and technology event hosted by Peter Kafka and Kara Swisher, will take place February 12-13 in Huntington Beach, CA.

Send us your news, events, awards, and other info for the next issue. And sign up below to receive these roundups via email:

Sailthru VIP Plugin Updated with Finer Controls

VIP technology partner Sailthru is a consumer interest based personalization platform purpose-built for publishers and retailers. It brings powerful capabilities to WordPress, like high-performance email, onsite personalization, and mobile marketing automation.

The WordPress integration brings it into the WordPress dashboard to seamlessly surface Sailthru and its insights within team workflow.  Site editors can also personalize onsite experiences by using Sailthru insight to post content that is most relevant to their users.

The newly updated plugin, version 3.1, brings more powerful and fine grained controls to the dashboard:

  • Streamlined setup
  • Deploy Sailthru’s latest JavaScript Tag easily to give you greater flexibility on how your site interacts with the Sailthru API
  • Ability to choose between deploying Sailthru JS or just tag manager
  • New fine grain control over source attribution for our list Subscribe Widget and ability to start flows in Lifecycle Optimizer
  • More control over transactional emails
  • Improvements to filters and hooks, giving your developers more control over functionality

VIP clients will find notes on transitioning to the new version in the Lobby(#).

Connect with Sailthru to learn more about how clients use the platform to deliver personalization across multiple channels.

 

 

The WordPress Tool Set Powering the Lions Tour

Note: This is part of a series of posts highlighting talks from the BigWP London meetup at Twitter HQ on the evening of December 7. 

Sotic are a digital agency focused solely on sport, who recently adopted WordPress as their strategic development platform of choice. Senior front-end developer Dan Drave peeled back the curtain on the specialized knowledge and experience they have gained in building digital platforms for some of the biggest brands and governing bodies in European sport. Specifically, Dan’s talk shared the approaches and tools they used to support the British and Irish Lions as they faced the mighty All Blacks (now also running WordPress, by the way) earlier this summer.

The key elements that define Sotic’s approach include:

  • A custom WordPress theme built specifically as a sports CMS foundation
  • Custom Post Types that support unique formats such as quotes and fun facts
  • Advanced Custom Fields to weave the post type fields into templates
  • Sotic Metadata and Widgets that work with their customized API
  • The WordPress REST API

In this clip, Dan explains the mission and functional requirements involved in supporting a high scale sport site such as the Lions Tour:

Watch Dan’s talk in full:

More from this month’s BigWP London:

Capgemini’s Move from Drupal to WordPress

Note: This is part of a series of posts highlighting talks from the BigWP London meetup at Twitter HQ on the evening of December 7. 

Earlier this year, global consulting and technology leader Capgemini completed an impressive replatforming from Drupal to WordPress and to WordPress.com VIP, supported by agency partner Human Made. Parker Ward, global head of digital and content at Capgemini, took to the BigWP podium last week to share highlights of the case study.

The initiative successfully addressed a number of shortcomings of the previous system, from administrative bottlenecks in making changes to a challenging and unfriendly interface that itself caused churn within teams who were required to use it. Where previously the site was dependent on 4 Drupal webmasters, their new WordPress build already had 70 people managing content across 40 markets, with more to follow.

The new WordPress platform also put in place new functionality that will better support the needs of Capgemini’s 200,000 employee global operation. Adding a simple, powerful shared publishing calendar has allowed teams of marketers globally to free up their email inboxes and share an always updated canonical record of what content each team is running, day after day.  Another new feature Parker highlighted involves customized syndication tools that empower local editors to manage their own use of global content and also share content laterally.

In this clip, you’ll hear Parker describe the state of the previous Drupal system and the processes around it, at the time when he was brought on board, and some of the challenges the new WordPress system solved for:

Watch Parker’s talk in full:

More from this month’s BigWP London:

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