The State of the News Audience, Post-Election

Dan Maccarone of Charming Robot has spent much of his career conducting user research with regular people about how they use various forms of news media. He and his team spend time with them inside of their homes, learning how they get their news and looking over their shoulder to retrace their steps together. Having conducted this type of research repeatedly and over a long period of time, he has developed a keen sense for spotting emerging changes in perception and action. Based on his most recent batch of conversations he identified a few emerging behavior patterns, useful to think about for media companies and brands alike.

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Dan shared insights he derived from interviews shortly after the 2017 Presidential Election, at the BigWP meetup in New York in March.

Video is in a new moment

For years video was a feature that users universally scowled at across Dan’s research. The use of video in lieu of text-based articles has finally found strong support among an audience segment. He reports that there’s still a strong negative contingent, but that it is now a polarizing topic – some people seek it out, while others still specifically avoid it. He found about half of the interview subjected preferred video.

Trust has likely never been harder to secure

Viewers are judging everything that passes through their browser with heavier doses of skepticism than ever. This, combined with the feeling that there’s no way to keep up with the ongoing onslaught of new information, makes it a particularly challenging time for publications to foster engagement from their audiences.

Negative news has exhausted viewers

With what feels like a constant barrage of hard news, scandal-chasing, cliffhangers, and fear mongering, viewers feel like they are overwhelmed, and need a break. This seems to be more of an issue with national news, and less so with the local news mix.

Content has to travel to succeed

It’s been the case for many years that most people are visiting sites through side doors rather than home pages. Likewise, Facebook has long since earned a spot next to Google as the starting point for most content journeys. What Dan observes about the current moment is that people are often not noticing where they end up at the end of that journey, and when they do they are holding on to that overarching skepticism. In the video below, Dan shares a conversation he had with an interview subject about what you’d expect to be a benign and non-controversial article.

You can follow Dan on Twitter at @DanMaccarone.

And to be notified of the next BigWP event in New York, join the Meetup group. There are also enterprise events throughout the year in various other big cities.

If you’d like to hear more about how WordPress.com VIP can free your teams up to focus on publishing, get in touch.

The Coral Project – Community Tools from Newsrooms, for Newsrooms

The ongoing critical interest in the relationships between news publications and their reader communities has only escalated throughout the 2016 US election cycle and beyond. The practice of journalism as a craft and a business is in the national spotlight, and broad cultural issues relating to credibility, truth, and trust are also under exploration. As a part of this, there’s a renewed focus in the industry on ways to improve how media companies build and sustain meaningful relationships with their audiences.

Andrew Losowsky, The Coral Project

The Coral Project is a non-profit initiative focused on these challenges. It’s a collaboration between Mozilla, The New York Times, and the Washington Post, and is funded by a Knight Foundation grant. In addition to ongoing research projects, they’re developing open source tools that help journalists and community managers with the thankless tasks of working with community-sourced material and improving the quality of the discussions in online comments.

Forms purpose-built for community sourcing

Andrew Losowsky, Project Lead of the project at Mozilla, stopped by the March BigWP meetup to tell us about the tool set and the thinking behind it. Ask, a tool designed for journalists working on data collection through forms, is purpose-built for the kind of sorting, archiving, and display tasks newsrooms go through any time they put together these kinds of stories.

In the clip below, Andrew explains that use case and how Ask works better than the other tools commonly used today:

Another element of Ask, the Gallery Manager, allows an editor to embed a curated entry into a story using a WordPress shortcode, while allowing edits and omissions as needed, in such a way that preserves the original full set of collected data.

Univision recently used Ask to take in, sort, and use responses from their audience during a special live town hall edition of the weekly news magazine show Aquí y ahora.

Filling in the empty box

When it comes to comment tools, the team at Coral is seeking to improve quality by addressing both cultural and technical challenges. Many online communities suffer from a lack of direction and human tending from the outset, which dooms them to negative interactions and unmet expectations from the start. Using a metaphor popularized by our own Derek Powazek(@fraying), Andrew explains why one of the critical features of Talk, the Coral comment system, is the ability to place a question at the top of the empty comment box:

Andrew concluded with a plea for site owners and operators to carefully consider with which companies they entrust their comment data and systems. Taking the open source approach puts you in control of your community for the long haul. This creates the most direct relationship between you and your readers and participants, who you may be looking to as paying subscribers and sustainers at one point or another if you don’t already.

The Ask tool has been released and is available for use, and the Talk tool is in beta testing and will become a WordPress plugin. The Coral Project is also working on guides to best practices in journalism and community management, which will be released later this quarter. Their blog offers a wealth of information, research findings, and calls for participation.

You can follow Andrew on Twitter at @Losowsky and the project at @coralproject.

And to be notified of the next BigWP event in New York, join the Meetup group. There are also enterprise events throughout the year in various other big cities.

 

If you’d like to hear more about how WordPress.com VIP can free your teams up to focus on publishing, get in touch.

 

 

USA Today Sports Media Group on the Benefits of a Common Theme

When newly acquired publications and sites come in to a large publishing group, they often come with baggage: their own approach to UX and underlying technologies. These unique themes and feature sets can add up to significant technical and operational debt. It’s a whole lot of tools and processes that only exist for one project’s benefit. And in most cases, those unique systems bring with them a distinction without a difference – there’s little benefit to the end user that’s gained from that diversity of approach. It’s just history.

This is a set of issues that we’ve seen again and again. Bringing groups of publications together under a common theme and architecture can reap tremendous rewards, across speed, productivity, and cost savings.

David Parsons, USA Today Sports Media Group

Earlier this month at the BigWP meetup in NYC, David Parsons of USA Today offered a peek into the evolution of the company’s Sports Media Group and its underlying systems. His team worked with WordPress.com VIP to migrate a number of sites, each with its own unique theme hosted on Amazon, over to VIP. All of the sites are now under their shared Lawrence theme, with a system called Wasabi that can turn on and off features from site to site.

Here’s David explaining the history of the project and the ways working with WordPress.com VIP frees his team up to focus on what’s most important:

“When we first started off, we wanted to be as lightweight as possible and we were picking up these extremely heavy CMS’s that aren’t necessarily WordPress. So what we initially did is move everything to WordPress as fast as possible, and we hosted this ourselves on the Amazon platform. And we had site-specific themes, so every codebase for every site was completely unique.

We soon realized that there were a lot of issues with this, especially when a site goes down, or we have an issue overnight. Obviously there’s the potential of losing thousands of dollars. As soon as possible we moved to WordPress.com VIP, and we moved to a platform called Lawrence, which is essentially a shared theme. By moving to WordPress.com VIP, we were able to not worry about downtime, and whenever we push our code up for deployment, they run an additional code check to make sure we’re not pushing anything up to production that could potentially be catastrophic. Things like security we no longer have to think about. So this allows our team to focus on building awesome stuff.”

USAT-image.pngThe ability to create and launch new sites quickly, and centrally control the feature set for each one or a group of them, enabled the Sports Media Group team to quickly test a concept for a new set of NFL team sites, and then roll it out across all 32 teams:

In this next clip, David explains how the WordPress Customizer manages various look and feel elements for each site.

Site-by-site feature interface

He also describes the plugin interface, depicted above, that allows the team to easily control features site by site, and apply functionality created for one to any or all of them:

You can follow David on Twitter at @dpjustice.

And to be notified of the next BigWP event in New York, join the Meetup group. There are also enterprise events throughout the year in various other big cities.

If you’d like to hear more about how WordPress.com VIP can free your teams up to focus on publishing, get in touch.

Building the Apple News WordPress Plugin

At a BigWP meetup at the New York Post, Bradford Campeau-Laurion from Alley Interactive talked about building the Apple News WordPress plugin for the New York Post.

You can view his slides here.

See the presentations from previous Big Media & Enterprise WordPress Meetups. For Big Media & Enterprise WordPress Meetup groups in other cities, see the full list on VIP Events and join your local group.

Want more information about WordPress services for media or enterprise sites? Get in touch.

Building alpha.phila.gov in the open with WordPress

At a Hacks/Hackers + BigWP meetup at the Comcast Center, Karissa Demi from the City of Philadelphia talks about building alpha.phila.gov on WordPress.

View her slides here.

See the presentations from previous Big Media & Enterprise WordPress Meetups. For Big Media & Enterprise WordPress Meetup groups in other cities, see the full list on VIP Events and join your local group.

Want more information about WordPress services for media or enterprise sites? Get in touch.

Contributor Relationship Management: CRM in WP

At a BigWP meetup at the New York Post, Roger Theriault, Sagar Sood, Steve McNally from Hearst presented on creating a contributor network in WordPress.

You can view their slides here.

See the presentations from previous Big Media & Enterprise WordPress Meetups. For Big Media & Enterprise WordPress Meetup groups in other cities, see the full list on VIP Events and join your local group.

Want more information about WordPress services for media or enterprise sites? Get in touch.

Project Open Voice: A Community Platform on WordPress Multisite

At a Hacks/Hackers + BigWP meetup at the Comcast Center, Jonathan Finnegan from Local Media Development presents on creating a community publishing and curation platform on WP multisite.

View his slides here.

See the presentations from previous Big Media & Enterprise WordPress Meetups. For Big Media & Enterprise WordPress Meetup groups in other cities, see the full list on VIP Events and join your local group.

Want more information about WordPress services for media or enterprise sites? Get in touch.

Technically Media: How we built our publishing stack

At a recent Hacks/Hackers + BigWP meetup at the Comcast Center, Brian James Kirk and Cary Betagole presented on how Technically Media built their publishing tech stack.

View their slides here.

See the presentations from previous Big Media & Enterprise WordPress Meetups. For Big Media & Enterprise WordPress Meetup groups in other cities, see the full list on VIP Events and join your local group.

Want more information about WordPress services for media or enterprise sites? Get in touch.

Growing Your Internal WordPress Team

At a BigWP meetup at The New York Times, Jonathan Wold from XWP talks about growing his agency’s WordPress team.

You can view Jonathan’s slides here.

See the presentations from previous Big Media & Enterprise WordPress Meetups. For Big Media & Enterprise WordPress Meetup groups in other cities, see the full list on VIP Events and join your local group.

Want more information about WordPress services for media or enterprise sites? Get in touch.

Print Production in WordPress at Observer

At a BigWP meetup at The New York Times, Jeff Sternberg from the New York Observer talks about shifting their print production workflow from a legacy CMS to WordPress.

See the presentations from previous Big Media & Enterprise WordPress Meetups. For Big Media & Enterprise WordPress Meetup groups in other cities, see the full list on VIP Events and join your local group.

Want more information about WordPress services for media or enterprise sites? Get in touch.

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