Welcome LaterPay!

We are excited to announce our latest technical integration, LaterPay! LaterPay offers publishers a frictionless deferred payment approach to monetization that saves users time and increases conversions.

Instead of requiring upfront registration and payment – which derails over 98 percent of all intended purchases – LaterPay defers this process until customer purchases across websites reach a $5 threshold. With this approach, publishers can simultaneously expand existing subscription models, increase their paying customer base, and improve their user experience.

Publishers that integrate LaterPay on their VIP-hosted site can choose from a number of monetization solutions that best suit their needs. For instance, publishers can prompt users to purchase a specific article, timed access to content, or a full subscription. Single purchases and time passes complement the full subscription model by pulling new potential subscribers into the publisher’s ecosystem while generating incremental revenues.

LaterPay’s clients include leading German news site SPIEGEL online, news outlets like PC Games Hardware and KidsGo, and dozens of the top regional newspapers across Germany.

Laterpay CRO Hal Bailey
Laterpay CRO Hal Bailey at the VIP Workshop

At this year’s VIP Workshop in May, LaterPay CRO Hal Bailey shared his view of the current online monetization landscape in a joint session with TechCrunch’s Head of Product Nicole Wilke. Flip through the slides from their Rethinking Revenue presentation.

If you’re interested in using LaterPay, reach out to the VIP team, or fill out the form on the partner page. Installation details for current VIP clients are available in the Lobby post.

Welcome Yoast!

We’re excited to announce Yoast as a VIP technical partner! Over the last year we’ve been working with the Yoast Premium plugin on our VIP Go platform with a number of our clients with great success, and we are proud to add them to our VIP technical integration program.

The Yoast team at Yoastcon

Yoast is a household name for anyone in the professional and enterprise WordPress community. As one of the most popular plugins perennially in the WordPress.org marketplace, their SEO tools help over 8 million websites to optimize their pages for search engines. With their easy-to-use guidance, you can easily write and maintain optimized pages for the keywords you want to rank for.

Yoast guides you with focused recommendations for both SEO and human readability, and provides easy-to-update interfaces to test and refine over time. These analyses and recommendations are evaluated and adjusted on a frequent basis, to match the latest developments in SEO.

The Premium version, recommended for enterprise WordPress teams, offers a ton of helpful features including the following:

  • Optimize every page for up to 5 keywords
  • Internal linking suggestions for better cross-linking
  • Redirect manager: your visitors don’t get stuck on a 404 Not Found page
  • Preview of your page in social media
  • Content insights: are the keywords you’d like to rank for in line with what you’re actually writing about.

Additional specialized Yoast tools include Local SEO, Video SEO, News SEO (optimized for Google News), and WooCommerce and Local WooCommerce options.

“VIP is an excellent platform for enterprise WordPress applications. It only made sense to formalize our connection. We’re excited to work with VIP and continue to fulfill our mission of SEO for everyone,” said Joost de Valk, CEO and Founder of Yoast.

“At VIP we’re relentless about providing our customers great flexibility in addition to performance, speed, and security. As a part of our vision to make it easy to take advantage of the very best that enterprise WordPress has to offer, we seek to identify the tools and technologies clients rely on most, and forge a deeper tie with them and their development teams. As Yoast is a trusted component of many of our clients’ ongoing SEO testing and optimization cycles, we’re excited to welcome them officially as a VIP technical integration,” said Nick Gernert, CEO of WordPress.com VIP.

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No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.