Six Questions with 10up

This post series profiles each of our featured partner agencies.

10up is a digital agency focused on delivering finely crafted websites, apps, and tools that advance business objectives. They have been a WordPress.com VIP Featured Partner since 2013. Founded in California with a fully distributed team, 10up’s Webby-winning and Emmy-nominated work includes projects with household names like Microsoft, Facebook, Google, and The New York Times.

Group photo of 10up outside at the annual 10up summit
The 10up team at this year’s company-wide summit

What’s your agency’s origin story?

10up was founded by Jake Goldman in 2011. Jake helped his prior company abandon proprietary CMS software starting around 2008, giving him a front-row seat to WordPress’s rapid iteration from a basic blogging platform to a compelling content management system, and the delight that it created for its customers. Jake was eager to master WordPress: he built plugins that became popular, contributed to WordPress itself, and traveled around the country to participate in WordCamps.

With training in business, information systems, and software development, and an eye for beautiful craftsmanship, Jake saw an opportunity to start an agency that could position itself as a leading provider of integration and delivery of WordPress. The rise of “distributed” remote-work companies, the remote nature of WordPress core itself, and the rising international WordPress community suggested it was also time for a 100% distributed agency.

Jake set up shop in his small home office and got to work bootstrapping 10up. From its earliest days, 10up focused on superior engineering quality and elegant editorial/administrative user experiences Leveraging a strong network of connections, Jake quickly welcomed exciting clients like 9to5mac, Trulia, and TechCrunch.

With the help of the earliest additions to his team, many of whom still remain at 10up and some of whom have gone onto to impressive roles elsewhere in the industry, Jake grew 10up from 1 employee – himself – to more than 100 in less than 5 years – without an ounce of outside investment.

The name 10up comes from finishing that last 10% — the difference that extra polish, that extra level of attention, makes. –Jake Goldman

Pick three words that describe your agency culture.

Dedicated. Our team understands that we’re a services business; our values are rooted in an empathy and dedication to the needs of our clients and colleagues, as well as the broader open-source and WordPress community. 10uppers consistently go above and beyond expectations to jump in and help when a client or fellow teammate needs support.

Creative. This is a team of problem solvers – strategists, designers, engineers, and so on. Whether it’s a discreet and specific solution to a customer need or an innovative approach to synchronizing developer environments or managing new standards like Ads.txt, this team is constantly finding new ways to solve the challenges we face every day.

Welcoming. Maybe it’s something about our remote culture, our in-depth orientation, or a high growth team culture… but almost everyone who starts at 10up comments on how inviting their team lead, fellow teammates, and craft leadership are in welcoming them aboard and offering support through their beginning and tenure. Even though we’re infrequently in the same room together, there’s a palpable sense of camaraderie and cheer at our annual all-hands summit.

Five 10 up team members in a work session hanging pink post-its against a wall
10up team members roll up their sleeves in a client project work session

Tell us about a client project you are especially proud of.

Where to start! If we had to pick one, we’d highlight our work with Mayo Clinic, building out an internal knowledge portal and management intranet that tens of thousands of nurses use every day, around the country, to collaboratively participate in advancing patient care. It was a multiyear project, and our team did a brilliant job of designing the user experience, engineering a scalable solution, supporting change management, and training both developers and administrators. As a service-centric organization, it’s immensely rewarding to know that our work is helping other incredibly dedicated service professionals (nurses) and their patients, every day, in some small way.

What are you most excited about in the WordPress community right now?

We’ve been very focused from day one on the experience of creating and managing content – the back end and editorial user flows that can have an enormous impact on the efficiency of the business and the happiness of the staff responsible for pushing out content. It’s why we chose WordPress as our platform – a user experience-centric ethos to our practice.

With that said, it’s hard not to call out the massive effort to revamp the writing and content layout experience – Gutenberg.

It’s exciting in the sense that it shakes up the way we think about editorial page creation and curation, and forces us to think about some old and stale paradigms in new ways. It’s cause for us to go back and take another look at some of our solutions and plugins, and breathe a bit of new life into them. Some of the principals of the block-based layout authentically offer an opportunity to improve the way we think about modules. That’s been especially evident as we approached support for the classic and new editor for some new open source projects – like Simple Podcasting – and found that the user interface made a lot more sense in the new context.

Notebook splayed open showing a doodle of the 10up logo and a pen alongside

What’s your favorite conference or event of the year, and why?

We love seeing the WordPress community evolve a set of professional industry and market-specific conferences. WP Campus and WordCamp for Publishers provide a nice, focused iteration of the wide-appeal community events.

On a very different note, our team also gets quite a bit out of the Society of Digital Agencies (SoDA) event, in terms of professional development and peer inspiration.

(And the sixth: Ask yourself a question and answer it) What are you looking to accomplish in 2018?

We’re pushing on several fronts. Our team is growing again this year; we expect to expand our team by ~25-30%, and we hope to achieve that while retaining an engaging and supportive culture and employing systems that ensure we uphold the highest standards for craftsmanship. Some major growth areas include the 10up Europe team and our strategic consulting including Audience & Revenue.

We’re also more invested than ever in contributing to and helping WordPress succeed as a platform, through our Open Source Practice. We want to see growing adoption of some of the solutions we’ve put out there that push WordPress forward as a platform, like our Distributor plugin.

We also want to do a better job of communicating the exciting and innovative work we’re doing, and the ways in which we’re growing, to our customers and a larger community interested in 10up. Expect to see more stories from 10up and more effective ways of staying apprised of those stories.

Thank you, 10up!

More on 10up:

Agency focus and specialties:

  • Editorial/administrative user experience and workflow design
  • Audience and revenue strategy
  • Integrations and migration between WordPress and other platforms
  • High scale and forward-thinking implementation of WordPress
  • Internal communication & workflow tools
  • Team augmentation
  • 24/7 site management

Currently working with: Microsoft, Facebook, Google, The New York Times Co, the State of California, Walmart, ESPN, and AARP

Agency highlights:

  • More than 150 full-time staff working from around the world.
  • In-house expertise includes Front and Back End Engineering, Visual Design, UX Design, Systems/Cloud Infrastructure Engineering, Online Advertising, Analytics, SEO, and general project management and strategic consulting.
  • Delivered hundreds of successful, enterprise-grade projects over our 7.5 years of existence.
  • Two of our interactive projects with AMC Networks were nominated for Emmy Awards. Our client projects have been nominated for numerous Webby Awards, with several wins under our belt.
  • We’ve produced outstanding projects across most major verticals, including collaborations with household brand names in finance, healthcare, media and publishing, academia, retail, food and beverage, and nonprofits … to name a few.

Six Questions with Big Bite Creative

This post series profiles each of our featured partner agencies.

Big Bite Creative has been a WordPress.com VIP Partner since 2015 and has been building big with WordPress since 2011. They are based in the UK, and work with clients from around the world, like Penske Media Corporation, NewsCorpDMG Media and Metro UK.

What’s your agency’s origin story?

Big Bite was born in 2011 and we decided from day one that we were going to build the agency we wanted to be in the future: no shortcuts, lay the groundwork before we needed it, experiment and embrace what’s new. All three of us — Iain, Jason, and Mark — were working our first jobs in the industry. We were eager, a little naive, learning hard lessons fast, and quickly realizing that there was an opportunity to do things differently.

We wanted Big Bite to be a place where talent and ideas mattered more than background or fancy job titles and in 2012 we got the chance to really put that concept into practice. Our work with Elizabeth Weil, the Corporate Design & Development lead at Twitter, generated the interest of our first international clients like Netazine and a large project for Clicksco allowed us to start hiring new talent. Those new people, from experienced devs and designers to self-taught interns who are now permanent members of the team, kept pushing us onto bigger and better things. Soon a number of our clients were being acquired by Dropbox and we started peaking the interest of some of the biggest names in digital publishing.

As a WordPress.com VIP partner we’re regularly building innovative apps and doing high-traffic site migrations for the likes of DMG Media and Penske Media Corporation. We’ve won awards for our work and business, taken more prolific clients, and are pushing the future of WordPress with things like Gutenberg, but we’re still very much plugged into our local community. We’ve grown in size and grown up, but we’ve managed to keep what makes us unique intact and we’re very proud of that.

Pick three words that describe your agency culture.

  • Curiosity – Many of us started on this road by taking apart computers to see what made them work or by teaching ourselves to code. We decided early on to embrace curiosity and create space within the company for people to experiment, whether that was a fun project for the office, an open-source product for the web, or coming to grips with whatever promised to be the next big thing in our industry. It keeps things interesting, encourages creative thinking, and we can offer our clients work that’s built for the future rather than just being ‘on trend’.
  • Community – The web’s ability to transcend borders is amazing and is the reason a company like ours can have a global reputation without being based in London or San Francisco. But it’s also an ocean where it’s easy to find yourself adrift. We’ve always thought of community as our anchor and that’s only become more important as we’ve grown. We started by attending local industry events, then helped organize a few, and now we sponsor a new wave of them. Our team still collaborate on open source projects within the WordPress community and we’re as happy hosting barbecues for the our local creatives as we are to hop on a flight and share notes with our peers at events like WordCamp US.
  • Agility – Big Bite was never typical. We stayed local when the consensus was that you had to move to a big tech hub. We focussed on developing a small team with a depth of talent rather than mass hiring. We decided to grow slowly and keep control of our own agency in order to adapt to the changing industry. It allows us to think about the future and build for it in a way that a lot of bigger agencies struggle with, but it’s also helped define who we are, as well as the kind of forward-thinking businesses that work with us.

Tell us about a client project you are especially proud of.

We excited to be soon launching an internal news and comms app for one of the largest global financial institutions and their 200,000+ employees around the world. That’s a point of pride for us of course, but most interesting is how we did it.

We built it using the soon-to-arrive Gutenberg. Not only was getting the opportunity to work in an interesting new way a thrill, it allowed us to push what’s possible for a project on that scale and that level of complexity. We regularly deal with extremely high-traffic sites and apps, but this project required developing two apps for Android and iOS in React Native and also exploring building the product as a progressive web app (PWA). PWAs are still relatively new, only being supported by iOS 11.3 onward for example, but are sure to become a more and more important aspect of web development for global organizations in the coming years.

What are you most excited about in the WordPress community right now?

Honestly, just how much it’s grown and evolved. In some ways our story has mirrored WordPress’ in that way. Most of us have been a part of the WordPress community from back before we had our first jobs, before starting Big Bite. The fact that WordPress is increasingly the go-to solution for enterprise on the web is exciting, and a confirmation of our long-held belief in it as a platform. We’ve achieved a lot of firsts with WordPress, but we’re just as excited about what comes next. Our team is already building great things with Gutenberg, for example, and we’re excited to see what happens when the whole world realizes its potential.

What’s your favorite conference or event of the year, and why?

We’ve been attending the various WordCamp events around the world for years now and they never fail to be a fantastic opportunity to share notes, as well as a few drinks, with our peers and colleagues. That sense of community is often an inspiration, but this year’s WordPress.com VIP Workshop in Napa Valley was particularly poignant. Jason and Mark both turned 30 while we were out there. We celebrated with vineyard visits and hot air ballooning, but it was also powerful moment of reflection, looking out across these amazing views while taking stock of everything we’ve achieved both personally and with Big Bite.

Yet some of our favourite events of the year are the least dramatic. Our infamous Big Bite barbecues are informal affairs where friends, colleagues, and everyone from the local creative industries gather, rain or shine, to eat, drink, and relax. It’s rejuvenating and being able to offer that sort of thing for the people in our local community is a point of pride for us, plus it keeps our feet planted firmly on the ground.

(And the sixth: Ask yourself a question and answer it) What will change the way you work most in the near future?

Right now that’s Gutenberg, no question.

We feel like we’ve already begun proving its potential with our recent work, but we know there’s so much more that can be done with it. Our clients are already realizing that embracing something new, especially with all of Gutenberg’s benefits, ensures they’re ready for the future instead of playing catch up. The ability for us to provide clients with blocks means that we can offer them more control over their content. It offers a flexibility that stops changing parameters or requirements derailing projects. It also means that clients don’t have to come back to us for every little change, saving them time and money, while we get to work on the next big thing.

Thank you, Big Bite Creative!

More on Big Bite:

Agency focus and specialties

  • Native Mobile Apps – React Native
  • Progressive Web Apps (PWA) – React
  • API/CLI driven WordPress Migrations
  • Migrations to the new Gutenberg Editor
  • AMP Integration
  • Liveblog Integration

Currently working with: Penske Media Company, NewsCorp, DMG Media, Metro UK

Agency highlights

  • Currently launching a news and comms app for one of the largest financial institutions in the world
  • Won ‘Best Lifestyle, Sports, & Entertainment App’ at the 2017 European Digital Media Awards for soccer news app 11vs11
  • Implementing ISO 27001 and ISO 9001 information security standards
  • Supporting local community events and industry meetups

Introducing CoSchedule, the newest member of our Technology Partner Program

We’re excited to announce that CoSchedule has joined our Technology Partner Program. CoSchedule is a comprehensive marketing tool to help you and your team execute your entire content marketing strategy within WordPress.com VIP. If you’re looking to plan awesome content and save a bunch of time, the CoSchedule plugin on VIP can help you do just that.

Here are 10 reasons to check out CoSchedule:

1. Customize Team Roles 

WordPress VIP customizable team roles

Customize everyone’s role on your team to give permissions for specific responsibilities. Help them use the features they need to do their work, and hide the ones that get in their way.

2. Control Who Can Share Content

WordPress VIP custom social media permissions

You can control access to your social profiles to limit who can and can’t publish to each account. Give specific team members the rights to use certain company social media profiles while restricting others’ access. This will help you get a ton of traffic from your team, while providing advanced accountability for social sharing.

3. Advanced Profiles For Sharing Content

WordPress VIP social media security and private profiles

When you create content your team is really proud of, they’ll want to share it with their personal fans, followers, and friends. Your team can rock at social media with private social profiles and share your content to generate even more traffic.

4. Better Accountability

WordPress VIP security and access logs

Sometimes, you just need to know who published what. It helps to have a full history log of who modified your blog and social media content. CoSchedule will help you know exactly who did it.

5. Scheduling Social Media Messages

WordPress VIP social media scheduling

Schedule social media messages as you write your blog posts. That means multiple team members can work on a project at the same time to move faster, be more productive, and work together in the same tool to see what everyone is working on.

6. Custom Workflow That Works For Your Team

WordPress VIP customizable content marketing workflow

Create a workflow that suits your needs: build your own task templates, name those tasks, assign them to the right custom roles for your team, and automatically change the due dates if you move your content around on your calendar.

7. Analytics

WordPress VIP social media analytics

You need to know how your content performs to prove your ROI and improve your future content.

8. Work Where It Works Best For You 

WordPress VIP custom dashboards

You can access CoSchedule directly within WordPress.com VIP, or as a standalone web app.

9. Security

CoSchedule uses the same security technology most banks use to protect your information. Check out their status log whenever you’d like to see stats on our up times. You’ll always have access to at least two support techs during regular business hours, and at least one support tech is on call 24 hours a day.

10. Get The Support You Need

There’s something special about receiving support that helps you get through a tough problem. And taking that to a whole other level is even better. Get the priority level support you need for any question you have when you choose CoSchedule for WordPress.com VIP.

The support includes setup assistance and full support for your entire experience with CoSchedule. Don’t hesitate to reach out.

PublishThis and Brow.si Join the VIP Featured Partner Program

We’re excited to welcome the latest partners – PublishThis and Brow.si – to our Featured Partner Program. Since the Partner Program started, we’ve focused on finding smart and innovative technology providers that are building cool tools for our VIPs. With PublishThis and Brow.si, we’re bringing the latest in content marketing and mobile web experience into our WordPress.com VIP platform.

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PublishThis makes curating, discovering and distributing content a breeze. With PublishThis, WordPress.com VIP customers can easily package and share content and even find new ways to monetize existing content.  Learn more >>

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Brow.si is reinventing mobile browsing. It dynamically adds powerful features and functionalities to your WordPress.com VIP site inside the mobile browser that’s designed to deliver a better mobile experience and increase user engagement. Learn more >>

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No matter where you are in the planning process, we’re happy to help, and we’re actual humans here on the other side of the form. 👋 We’re here to discuss your challenges and plans, evaluate your existing resources or a potential partner, or even make some initial recommendations. And, of course, we’re here to help any time you’re in the market for some robust WordPress awesomeness.