The VIP Workshop is over. Check VIP News for dates and information about the next edition.

Do you run a large-scale WordPress site with millions of pageviews per month? Are you interested in optimizing and scaling up your enterprise site, and utilizing the latest WordPress features for your content? Do you want to share best practices, code shortcuts, and lessons learned with other VIPs?

The Intensive VIP Developer Workshop will take place in May 2013, and this three-day event will include a packed curriculum for VIP developers with expert instructors from Automattic, the makers of

VIP Workshop 2013 Save the Date


The training will be very hands-on and topics will include: WordPress coding standards, security, caching, optimizing themes and plugins, implementing new core WordPress features, and we’ll be further tailoring the curriculum based on registered participants’ input for their preferred sessions. There will be some collaborative sessions where VIPs share their own experiences with building VIP-scale websites using WordPress, their workflows, shortcuts, and best practices, too.

Interested in an editorial track instead of a developer? Please let us know! We’re organizing a User and Editorial event in the near future.

More information about the agenda will be released over time.

May 13: Arrival in the afternoon. Welcome, networking reception & dinner.

Suggested flight landing time: at/around 2pm at SFO, to allow for baggage retrieval and transfer to the location in time for the beginning of the event. We won’t be starting the program until late afternoon.

May 14 & 15: Full days of training with VIP instructors, followed by networking dinners.

May 16: Wrap-up, farewell breakfast (optional) and morning departures.

Suggested departure time: We’re going to stay flexible with the curriculum as we know many participants need to get back to work – please book a flight according to your own needs that morning; breakfast is optional. Based on participant availability we may offer a repeat of a popular session or have an informal Q&A or activity that morning.

Instructors and Special Guests

As the event nears, we’ll list the instructors and special guests from Automattic who will be present during portions or the entirety of the event. List is subject to change at any time. 

  • Raanan Bar-Cohen, Senior Vice President
  • Barry Abrahamson, Systems Team Lead
  • Paul Maiorana, Vice President of Platform Services
  • Sara Rosso, VIP Global Services Manager
  • Mo Jangda, VIP Developer Team Lead
  • Michael Adams, Data Team / Quantum Bug Creator
  • Beau Lebens, Code Wrangler, Social Team Lead
  • Nikolay Bachiyski, Code Wrangler / Iñtërnâtiônàlizætiønër
  • Daniel Bachhuber, Code Wrangler, VIP
  • Paul Gibbs, Code Wrangler, VIP
  • Alison Barrett, Code Wrangler, VIP
  • Matt Wiebe, Design Engineer, Theme Team
  • Robert Collins, Code Wrangler, Mobile Team
  • Mike Johnston, Builder, Mobile Team
  • Fred Cheng, Builder, Data Team
  • and many more! This list will continue to update.

Location, Lodging & Pricing:

Location & LodgingThe Carneros Inn, Napa, California.

3-nights lodging & meals are included in the cost of your workshop fee. Lodging is single occupancy. Some alcoholic beverages will be provided at some meals; special requests/brands may incur a separate fee to be paid by attendee.

Incidentals (including, but not limited to: room service, minibar items, spa treatments, or other items not explicitly provided by Automattic at time of check-in) will need to be paid by attendee. A credit card will have to be provided by attendee upon check-in to Carneros Inn for damages/incidentals.

Maps, directions, contact information can be found directly on the Carneros Inn website. For all other inquiries feel free to contact the VIP team directly.

Pricing: $3,600 per person, which includes airport transfers to/from the SFO airport, meals, and lodging (May 13, 14, 15th nights). Airfare to/from the location is not included. Payment is due at time of registration. 

Transportation & Airport Transfers

Transfers to/from the SFO airport will be provided for guests arriving on Monday, May 13th and, departing Thursday, May 16th. Transfers will be grouped as best as possible. Please contact us with your flight information as soon as you have it.


If you prefer to drive or rent a car, parking passes are available for those driving to the event. Please let us know ahead of time if you’ll be driving.

Cancellations & Transfers

A partial refund (50%) can be given for cancellations one month prior to the event (by April 13th). 25% refund for cancellations prior to May 1st, and no refund after May 1st. Participants can transfer their attendance to another person who is on the approved waiting list; the same terms & cancellation rules apply. Please contact us immediately in the case of either a cancellation or transfer.